E-LIB Suche - Ergebnisse für: SKIERA, BERND

1

Overwhelming targeting options: Selecting audience segments..:

Ahmadi, Iman ; Abou Nabout, Nadia ; Skiera, Bernd..
International Journal of Research in Marketing. 41 (2024) 1 - p. 24-40 , 2024

Link: https://doi.org/10.1016/..

2

Economic consequences of online tracking restrictions: Evid..:

Miller, Klaus M. ; Skiera, Bernd
International Journal of Research in Marketing. 41 (2024) 2 - p. 241-264 , 2024

Link: https://doi.org/10.1016/..

3

Teaching marketing analytics: a pricing case study for quan..:

Skiera, Bernd ; Jürgensmeier, Lukas
Journal of Marketing Analytics. 12 (2024) 2 - p. 209-226 , 2024

Link: https://doi.org/10.1057/..

4

Generative AI for scalable feedback to multimodal exercises:

Jürgensmeier, Lukas ; Skiera, Bernd
International Journal of Research in Marketing. , 2024

Link: https://doi.org/10.1016/..

5

Investigating the effect of status changes in review platfo..:

Tamaddoni, Ali ; Seenivasan, Satheesh ; Pallant, Jason I..
International Journal of Research in Marketing. 40 (2023) 1 - p. 189-209 , 2023

Link: https://doi.org/10.1016/..

6

Wie kann SalesTech in Marketing und Vertrieb helfen?:

, In: Edition Sales Excellence; Digitalisierung im Vertrieb,

Marini, Manuel ; Skiera, Bernd - p. 521-532 , 2023

Link: https://doi.org/10.1007/..

7

How Do Privacy Laws Impact the Value for Advertisers, Publi..:

Jin, Yuxi ; Skiera, Bernd
Journal of Creating Value. 8 (2022) 2 - p. 306-327 , 2022

Link: https://doi.org/10.1177/..

8

The Role of Technology in Modern Marketing: Interview with ..:

Skiera, Bernd ; Scott, Brinker
NIM Marketing Intelligence Review. 14 (2022) 2 - p. 54-59 , 2022

Link: https://doi.org/10.2478/..

9

Challenges of Marketing Automation: Linking MarTech & Sales..:

Skiera, Bernd
NIM Marketing Intelligence Review. 14 (2022) 2 - p. 11-17 , 2022

Link: https://doi.org/10.2478/..

10

Editorial:

Skiera, Bernd
NIM Marketing Intelligence Review. 14 (2022) 2 - p. 3-3 , 2022

Link: https://doi.org/10.2478/..

11

How Does the Adoption of Ad Blockers Affect News Consumptio..:

Yan, Shunyao ; Miller, Klaus M. ; Skiera, Bernd
Journal of Marketing Research. 59 (2022) 5 - p. 1002-1018 , 2022

Link: https://doi.org/10.1177/..

12

Using Information-Seeking Argument Mining to Improve Servic:

Skiera, Bernd ; Yan, Shunyao ; Daxenberger, Johannes..
Journal of Service Research. 25 (2022) 4 - p. 537-548 , 2022

Link: https://doi.org/10.1177/..

13

Marketing and investor behavior: Insights, introspections, ..:

Borah, Abhishek ; Skiera, Bernd
International Journal of Research in Marketing. 38 (2021) 4 - p. 811-816 , 2021

Link: https://doi.org/10.1016/..

14

Data analytics in a privacy-concerned world:

Wieringa, Jaap ; Kannan, P.K. ; Ma, Xiao...
Journal of Business Research. 122 (2021) - p. 915-925 , 2021

Link: https://doi.org/10.1016/..

15

Capturing Retailers' Brand and Customer Focus:

Han, Simeng ; Reinartz, Werner ; Skiera, Bernd
Journal of Retailing. 97 (2021) 4 - p. 582-596 , 2021

Link: https://doi.org/10.1016/..