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SRINIVASAN, RAJI
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1

Do great powers come with great responsibility? Opportuniti..:

Inman, J. Jeffrey ; Meyer, Robert J. ; Schweidel, David A..
International Journal of Research in Marketing.  41 (2024)  1 - p. 18-23 , 2024
Link: https://doi.org/10.1016/..
 
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2

Customer Service Opportunities and Challenges in a Post-Pan..:

, In: Customer Centric Support Services in the Digital Age,
Srinivasan, Raji ; Chandrasekaran, Deepa ; Rossetti, Federica - p. 271-290 , 2023
Link: https://doi.org/10.1007/..
 
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3

Marketing metrics for B2B firms:

, In: Handbook of Business-to-Business Marketing,
Srinivasan, Raji ; M. Hasan, Tushmit - p. 617-637 , 2022
Link: https://doi.org/10.4337/..
 
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4

Corporate lobbying and product recalls: an investigation in..:

Giannetti, Verdiana ; Srinivasan, Raji
Journal of the Academy of Marketing Science.  50 (2022)  5 - p. 941-960 , 2022
Link: https://doi.org/10.1007/..
 
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5

The cloud and its silver lining: negative and positive spil..:

Giannetti, Verdiana ; Srinivasan, Raji
Marketing Letters.  32 (2021)  4 - p. 397-409 , 2021
Link: https://doi.org/10.1007/..
 
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6

Uncertainty, prospectus content, and the pricing of initial..:

Crain, Nicholas ; Parrino, Robert ; Srinivasan, Raji
Journal of Empirical Finance.  64 (2021)  - p. 160-182 , 2021
Link: https://doi.org/10.1016/..
 
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7

Pandemics and marketing: insights, impacts, and research op..:

Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj..
Journal of the Academy of Marketing Science.  49 (2021)  5 - p. 835-854 , 2021
Link: https://doi.org/10.1007/..
 
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8

When Algorithms Fail: Consumers' Responses to Brand Harm Cr..:

Srinivasan, Raji ; Sarial-Abi, Gülen
Journal of Marketing.  85 (2021)  5 - p. 74-91 , 2021
Link: https://doi.org/10.1177/..
 
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9

JPP&M's Global Perspective and Impact: An Agenda for Resear..:

Shultz, Clifford ; Hoek, Janet ; Lee, Leonard...
Journal of Public Policy & Marketing.  41 (2021)  1 - p. 34-50 , 2021
Link: https://doi.org/10.1177/..
 
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10

Will haste make waste: A counter‐point to the benefits of a..:

Srinivasan, Raji
Journal of Product Innovation Management.  38 (2021)  2 - p. 242-244 , 2021
Link: https://doi.org/10.1111/..
 
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11

The effects of salience of the sound of food on consumption:

Ordabayeva, Nailya ; Srinivasan, Raji
Appetite.  138 (2019)  - p. 260-268 , 2019
Link: https://doi.org/10.1016/..
 
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12

With Power Comes Responsibility: How Powerful Marketing Dep..:

Srinivasan, Raji ; Ramani, Nandini
Journal of Marketing.  83 (2019)  3 - p. 108-125 , 2019
Link: https://doi.org/10.1177/..
 
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13

Effects of Liberalization on Incumbent Firms' Marketing-Mix..:

Ramani, Nandini ; Srinivasan, Raji
Journal of Marketing.  83 (2019)  5 - p. 97-114 , 2019
Link: https://doi.org/10.1177/..
 
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14

With Power Comes Responsibility: How Powerful Marketing Dep..:

Srinivasan, Raji ; Ramani, Nandini
Journal of Marketing.  83 (2019)  3 - p. 108-125 , 2019
Link: https://www.jstor.org/st..
 
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15

Effects of Liberalization on Incumbent Firms' Marketing-Mix..:

Ramani, Nandini ; Srinivasan, Raji
Journal of Marketing.  83 (2019)  5 - p. 97-114 , 2019
Link: https://www.jstor.org/st..
 
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