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Saboo, Alok
29  results:
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1

Reexamining the tradeoff between value creation and value a..:

Tower, Annette P. ; Hewett, Kelly ; Saboo, Alok
Journal of Business Research.  123 (2021)  - p. 302-312 , 2021
Link: https://doi.org/10.1016/..
 
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2

Marketing's and Operations' Roles in Product Recall Prevent..:

Chakravarty, Anindita ; Saboo, Alok R. ; Xiong, Guiyang
Production and Operations Management.  31 (2022)  3 - p. 1174-1190 , 2022
Link: https://doi.org/10.1111/..
 
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3

Identifying the drivers of luxury brand sales in emerging m..:

Sharma, Amalesh ; Soni, Mauli ; Borah, Sourav Bikash.
Journal of Business Research.  111 (2020)  - p. 25-40 , 2020
Link: https://doi.org/10.1016/..
 
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4

Generating Competitive Intelligence with Limited Informatio..:

Kumar, V. ; Saboo, Alok R. ; Agarwal, Amit.
Production and Operations Management.  29 (2020)  1 - p. 192-213 , 2020
Link: https://doi.org/10.1111/..
 
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5

Investigating the Influence of Characteristics of the New P..:

Sharma, Amalesh ; Saboo, Alok R. ; Kumar, V.
Journal of Marketing.  82 (2018)  5 - p. 66-85 , 2018
Link: https://doi.org/10.1509/..
 
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6

Investigating the Influence of Characteristics of the New P..:

Sharma, Amalesh ; Saboo, Alok R. ; Kumar, V.
Journal of Marketing.  82 (2018)  5 - p. 66-85 , 2018
Link: https://www.jstor.org/st..
 
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7

Assessing the impact of customer concentration on initial p..:

, In: Journal of marketing / American Marketing Association
Saboo, Alok R. ; Anand, Ankit ; Kumar, V.. (2017)  6 - p. 42-61
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

Influencing acquisition performance in high-technology indu.. 

, In: Journal of marketing research / American Marketing Association
the role of innovation and relational overlap 
Saboo, Alok R. ; Sharma, Amalesh ; Chakravarty, Anindita.. (2017)  2 - p. 219-238
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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9

Assessing the Impact of Customer Concentration on Initial P..:

Saboo, Alok R. ; Kumar, V. ; Anand, Ankit
Journal of Marketing.  81 (2017)  6 - p. 42-61 , 2017
Link: https://www.jstor.org/st..
 
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10

Influencing Acquisition Performance in High-Technology Indu..:

Saboo, Alok R. ; Sharma, Amalesh ; Chakravarty, Anindita.
Journal of Marketing Research.  54 (2017)  2 - p. 219-238 , 2017
Link: https://doi.org/10.1509/..
 
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11

Influencing Acquisition Performance in High-Technology Indu..:

SABOO, ALOK R. ; SHARMA, AMALESH ; CHAKRAVARTY, ANINDITA.
Journal of Marketing Research.  54 (2017)  2 - p. 219-238 , 2017
Link: https://www.jstor.org/st..
 
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12

Assessing the Impact of Customer Concentration on Initial P..:

Saboo, Alok R. ; Kumar, V. ; Anand, Ankit
Journal of Marketing.  81 (2017)  6 - p. 42-61 , 2017
Link: https://doi.org/10.1509/..
 
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13

Using Big Data to model time-varying effects for marketing ..:

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)
Saboo, Alok R. ; Kumar, V. ; Park, Insu. (2016)  4 - p. 911-939
Copies:  Zentrale:Magazin Zs ff 1190
 
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14

Organizational Debut on the Public Stage: Marketing Myopia ..:

Saboo, Alok R. ; Chakravarty, Anindita ; Grewal, Rajdeep
Marketing Science.  35 (2016)  4 - p. 656-675 , 2016
Link: https://doi.org/10.1287/..
 
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15

Evaluating the impact of social media activities on human b..:

Saboo, Alok R. ; Kumar, V. ; Ramani, Girish
International Journal of Research in Marketing.  33 (2016)  3 - p. 524-541 , 2016
Link: https://doi.org/10.1016/..
 
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