E-LIB Suche - Ergebnisse für: SanMiguel, Patricia

1

Not solely influencers in the communication plan: a compara..:

Sádaba, Teresa ; SanMiguel, Patricia ; López-Fidalgo, Jesús.
Revista Mediterránea de Comunicación. 15 (2024) 2 - p. e23717 , 2024

Link: https://doi.org/10.14198..

2

Fashion brands in the metaverse: Achievements from a market..:

SanMiguel, Patricia ; Sádaba, Teresa ; Sayeed, Narmin
Journal of Global Fashion Marketing. 15 (2024) 3 - p. 320-340 , 2024

Link: https://doi.org/10.1080/..

3

Who is Accountable for the Negative Effects of Influencer M..:

Sadaba, Teresa ; Sanmiguel, Patricia
Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes. 22 (2024) 1 - p. e2103 , 2024

Link: https://doi.org/10.7195/..

4

Instagram: Digital Behavior in Luxury Fashion Brands:

, In: Fashion Communication in the Digital Age; Springer Proceedings in Business and Economics,

Torregrosa, Marta ; Sánchez-Blanco, Cristina ; SanMiguel, Patricia. - p. 14-26 , 2023

Link: https://doi.org/10.1007/..

5

Fashion empowering women: Sterotypes in the TV dramedy seri..:

Sádaba, Teresa ; Azpurgua, Carmen ; Mir Bernal, Pedro.
Journal of Global Fashion Marketing. 14 (2023) 4 - p. 374-389 , 2023

Link: https://doi.org/10.1080/..

6

Description of the Exposure of the Most-Followed Spanish In..:

Garrido, Felipe ; Alvarez, Alexandra ; González-Caballero, Juan Luis...
International Journal of Environmental Research and Public Health. 20 (2023) 3 - p. 2426 , 2023

Link: https://doi.org/10.3390/..

7

Estrategias de localización en el marketing de influencers ..:

Tentori, Maddalena ; SanMiguel, Patricia ; Torregrosa, Marta
Revista Panamericana de Comunicación. 5 (2023) 1 - p. 51-68 , 2023

Link: https://doi.org/10.21555..

8

Fashion Shows: The Greatest Show on Earth:

, In: Fashion Communication in the Digital Age; Springer Proceedings in Business and Economics,

SanMiguel, Patricia ; Rus-Navas, Ana ; Sádaba, Teresa - p. 227-237 , 2023

Link: https://doi.org/10.1007/..

9

How to Communicate Sustainability: From the Corporate Web t..:

SanMiguel, Patricia ; Pérez-Bou, Silvia ; Sádaba, Teresa.
Sustainability. 13 (2021) 20 - p. 11363 , 2021

Link: https://doi.org/10.3390/..

10

Millennials and Fashion: Branding and Positioning through D..:

, In: Fashion Communication,

Fondevila-Gascón, Joan Francesc ; Bernal, Pedro Mir ; SanMiguel, Patricia.. - p. 117-128 , 2021

Link: https://doi.org/10.1007/..

11

Localization and Cultural Adaptation on the Web: An Explora..:

, In: HCI in Business, Government and Organizations; Lecture Notes in Computer Science,

Noris, Alice ; SanMiguel, Patricia ; Cantoni, Lorenzo - p. 474-492 , 2020

Link: https://doi.org/10.1007/..

12

Relevancia del Modelo 4E en las narrativas del influencer m..:

Velar Lera, Marga ; SanMiguel, Patricia
Redmarka. Revista de Marketing Aplicado. 24 (2020) 2 - p. 180-200 , 2020

Link: https://doi.org/10.17979..

13

Digital User Behavior in Fashion E-Commerce. A Business Mod..:

, In: HCI in Business, Government and Organizations; Lecture Notes in Computer Science,

SanMiguel, Patricia ; Sádaba, Teresa - p. 521-534 , 2020

Link: https://doi.org/10.1007/..

14

Communication Crisis in Fashion: From the Rana Plaza Traged..:

, In: Fashion Communication in the Digital Age,

Sádaba, Teresa ; SanMiguel, Patricia ; Gargoles, Paula - p. 259-275 , 2019

Link: https://doi.org/10.1007/..

15

The impact of attitudes towards influencers amongst millenn..:

SanMiguel, Patricia ; Guercini, Simone ; Sádaba, Teresa
Studies in Communication Sciences. 18 (2019) 2 - p. , 2019

Link: https://doi.org/10.24434..