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Schau, Hope Jensen
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1

Between Cultural Appreciation and Cultural Appropriation: S..:

Cruz, Angela Gracia B ; Seo, Yuri ; Scaraboto, Daiane...
Journal of Consumer Research.  50 (2023)  5 - p. 962-984 , 2023
Link: https://doi.org/10.1093/..
 
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2

From Crisis to Advocacy: Tracing the Emergence and Evolutio..:

Montecchi, Matteo ; Micheli, Maria Rita ; Campana, Mario.
Journal of Public Policy & Marketing.  43 (2023)  1 - p. 10-30 , 2023
Link: https://doi.org/10.1177/..
 
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3

Localized globalization through structures of common differ..:

Schau, Hope Jensen ; Akaka, Melissa Archpru ; Segabinazzi, Rodrigo Costa
Journal of Retailing.  99 (2023)  4 - p. 634-653 , 2023
Link: https://doi.org/10.1016/..
 
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4

Metaphor-Enabled Marketplace Sentiment Analysis:

Luri, Ignacio ; Schau, Hope Jensen ; Ghosh, Bikram
Journal of Marketing Research.  61 (2023)  3 - p. 496-516 , 2023
Link: https://doi.org/10.1177/..
 
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5

Narrative curation and stewardship in contested marketspace:

Mars, Matthew M. ; Schau, Hope Jensen ; Thorp, Tyler E.
Journal of the Academy of Marketing Science.  51 (2022)  2 - p. 418-443 , 2022
Link: https://doi.org/10.1007/..
 
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6

Dysplacement and the Professionalization of the Home:

Grant, Annetta ; Handelman, Jay M ; Price, Linda L..
Journal of Consumer Research.  , 2022
Link: https://doi.org/10.1093/..
 
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7

Practice co-evolution: Collaboratively embedding artificial..:

Bonetti, Francesca ; Montecchi, Matteo ; Plangger, Kirk.
Journal of the Academy of Marketing Science.  51 (2022)  4 - p. 867-888 , 2022
Link: https://doi.org/10.1007/..
 
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8

Doing Relationship Work: A Theory of Change in Consumer–Bra..:

Alvarez, Claudio ; Brick, Danielle J ; Fournier, Susan..
Journal of Consumer Research.  48 (2021)  4 - p. 610-632 , 2021
Link: https://doi.org/10.1093/..
 
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9

Practice Diffusion:

Akaka, Melissa Archpru ; Schau, Hope Jensen ; Vargo, Stephen L...
Journal of Consumer Research.  48 (2021)  6 - p. 939-969 , 2021
Link: https://doi.org/10.1093/..
 
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10

Pop-Up Special Section Introduction: Advertising and COVID-..:

Bright, Laura F. ; Schau, Hope Jensen
Journal of Advertising.  50 (2021)  3 - p. 217-220 , 2021
Link: https://doi.org/10.1080/..
 
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11

From customer journeys to consumption journeys: a consumer ..:

Schau, Hope Jensen ; Akaka, Melissa Archpru
AMS Review.  11 (2020)  1-2 - p. 9-22 , 2020
Link: https://doi.org/10.1007/..
 
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12

One Brand, Many Trajectories: Narrative Navigation in Trans..:

Feiereisen, Stephanie ; Rasolofoarison, Dina ; Russell, Cristel Antonia...
Journal of Consumer Research.  48 (2020)  4 - p. 651-681 , 2020
Link: https://doi.org/10.1093/..
 
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13

Let's Make a "Deal": How Deal Collectives Coproduce Uninten..:

Campbell, Colin ; Schau, Hope Jensen
Journal of Marketing.  83 (2019)  6 - p. 43-60 , 2019
Link: https://www.jstor.org/st..
 
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14

Value creation in consumption journeys: recursive reflexivi..:

Akaka, Melissa Archpru ; Schau, Hope Jensen
Journal of the Academy of Marketing Science.  47 (2019)  3 - p. 499-515 , 2019
Link: https://doi.org/10.1007/..
 
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15

Let's Make a "Deal": How Deal Collectives Coproduce Uninten..:

Campbell, Colin ; Schau, Hope Jensen
Journal of Marketing.  83 (2019)  6 - p. 43-60 , 2019
Link: https://doi.org/10.1177/..
 
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