E-LIB Suche - Ergebnisse für: Scheer, Lisa

1

The Impact of Online Ratings on Upstream B2B Relationships:

, In: Welcome to The New Normal: Life After The Chaos; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Nguyen, Thanh ; Lawrence, Justin ; Crecelius, Andrew. - p. 69-76 , 2024

Link: https://doi.org/10.1007/..

2

Student Feedback in Hybrid/Online Teaching: Relevance, Appr..:

, In: Student Assessment in Digital and Hybrid Learning Environments; Doing Higher Education,

Dorfer, Alexandra ; Salmhofer, Gudrun ; Scheer, Lisa - p. 59-83 , 2023

Link: https://doi.org/10.1007/..

3

The Impact of Downstream Online Ratings on Upstream B2B Rel..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Nguyen, Thanh ; Lawrence, Justin ; Crecelius, Andrew.. - p. 365-366 , 2023

Link: https://doi.org/10.1007/..

4

Three challenging trends for marketing strategy – and B2B –..:

Scheer, Lisa
Journal of Business & Industrial Marketing. 35 (2019) 4 - p. 619-621 , 2019

Link: https://doi.org/10.1108/..

5

Kotti&Co.

, In: Gentrifizierung in Berlin / Ilse Helbrecht (Hg.)

ein Beispiel neuer Protestformen als Antwort auf neue Forme...

Scheer, Lisa. (2016) - p. 151-183

Copies: SOCIUM: 14.08 0301bb072020; Zentrale:E02 a ggr 102.8/373

6

Rebuilding the Relationship Between Manufacturers and Retai..:

Pauwels, Koen ; Wang, Qiong ; Chatterjee, Sharmila... - 1st edition . , 2013

Link: https://learning.oreilly..

7

Channel design, coordination, and performance: Future resea..:

Vinhas, Alberto Sa ; Chatterjee, Sharmila ; Dutta, Shantanu...
Marketing Letters. 21 (2010) 3 - p. 223-237 , 2010

Link: https://www.jstor.org/st..

8

Channel design, coordination, and performance: Future resea..:

Sa Vinhas, Alberto ; Chatterjee, Sharmila ; Dutta, Shantanu...
Marketing Letters. 21 (2010) 3 - p. 223-237 , 2010

Link: https://doi.org/10.1007/..

9

From market driven to market driving:

Kumar, Nirmalya ; Scheer, Lisa ; Kotler, Philip
European Management Journal. 18 (2000) 2 - p. 129-142 , 2000

Link: https://doi.org/10.1016/..

10

The opportunities and costs of highly involved organization..:

McClure, Colleen E. ; Lawrence, Justin M. ; Arnold, Todd J..
Journal of the Academy of Marketing Science. 51 (2022) 2 - p. 480-501 , 2022

Link: https://doi.org/10.1007/..

11

Constructive Resistance in the Frontlines: How Frontline Em..:

Kamran-Disfani, Omid ; Bagherzadeh, Ramin ; Bhattarai, Ashok..
Journal of Service Research. 26 (2022) 4 - p. 560-577 , 2022

Link: https://doi.org/10.1177/..

12

Boundary spanner corruption: a potential dark side of multi..:

Forkmann, Sebastian ; Webb, Jonathan ; Henneberg, Stephan C..
Journal of the Academy of Marketing Science. 50 (2022) 5 - p. 889-914 , 2022

Link: https://doi.org/10.1007/..

13

Salesperson Dual Agency in Price Negotiations:

Lawrence, Justin M. ; Scheer, Lisa K. ; Crecelius, Andrew T..
Journal of Marketing. 85 (2021) 2 - p. 89-109 , 2021

Link: https://doi.org/10.1177/..

14

Commentary: Governing Technology-Enabled Omnichannel Transa..:

John, George ; Scheer, Lisa K.
Journal of Marketing. 85 (2020) 1 - p. 126-130 , 2020

Link: https://doi.org/10.1177/..

15

When it pays to have a friend on the inside: contingent eff..:

Lawrence, Justin M. ; Crecelius, Andrew T. ; Scheer, Lisa K..
Journal of the Academy of Marketing Science. 47 (2019) 5 - p. 837-857 , 2019

Link: https://doi.org/10.1007/..