E-LIB Suche - Ergebnisse für: Schultz, Don E

1

Replication and George the Galapagos tortoise:

Schultz, Don E. ; Kerr, Gayle ; Kitchen, Philip
Journal of Marketing Communications. 28 (2019) 3 - p. 313-328 , 2019

2

IMC in digitally-empowering contexts: the emerging role of ..:

Vollero, Agostino ; Schultz, Don E. ; Siano, Alfonso
International Journal of Advertising. 38 (2019) 3 - p. 428-449 , 2019

Link: https://doi.org/10.1080/..

3

Consumer behavior: a digital native:

Jain, Varsha ; Sheth, Jagdish N ; Schultz, Don E - [First edition] . , 2019

Link: https://learning.oreilly..

4

Advancing a Citizenship Approach to Corporate Branding: A S..:

Biraghi, Silvia ; Gambetti, Rossella C. ; Schultz, Don E.
International Studies of Management & Organization. 47 (2017) 2 - p. 206-215 , 2017

Link: https://doi.org/10.1080/..

5

Advancing a Citizenship Approach to Corporate Branding: A S..:

Biraghi, Silvia ; Gambetti, Rossella C. ; Schultz, Don E.
International Studies of Management & Organization. 47 (2017) 2 - p. 206-215 , 2017

Link: https://www.jstor.org/st..

6

How digital platforms influence luxury purchase behavior in..:

Jain, Varsha ; Schultz, Don E.
Journal of Marketing Communications. 25 (2016) 1 - p. 41-64 , 2016

Link: https://doi.org/10.1080/..

7

Consumer-driven media planning and buying:

Schultz, Don E. ; Block, Martin P. ; Viswanathan, Vijay
Journal of Marketing Communications. 24 (2016) 8 - p. 761-778 , 2016

Link: https://doi.org/10.1080/..

8

"Someone Should Do Something": Replication and an Agenda fo..:

Kerr, Gayle ; Schultz, Don E. ; Lings, Ian
Journal of Advertising. 45 (2016) 1 - p. 4-12 , 2016

Link: http://www.jstor.org/sta..

9

Interactivity, Marketing Communication, and Emerging Market..:

Schultz, Don E. ; Malthouse, Edward C.
Journal of Current Issues & Research in Advertising. 38 (2016) 1 - p. 17-30 , 2016

Link: https://doi.org/10.1080/..

10

Discovering India's three levels of luxury consumption: An ..:

Schultz, Don E. ; Jain, Varsha
Journal of Marketing Communications. 24 (2015) 3 - p. 250-269 , 2015

Link: https://doi.org/10.1080/..

11

"Someone Should Do Something": Replication and an Agenda fo..:

Kerr, Gayle ; Schultz, Don E. ; Lings, Ian
Journal of Advertising. 45 (2015) 1 - p. 4-12 , 2015

Link: https://doi.org/10.1080/..

12

Brand wars: consumer–brand engagement beyond client–agency ..:

Gambetti, Rossella ; Biraghi, Silvia ; Schultz, Don E..
Journal of Strategic Marketing. 24 (2015) 2 - p. 90-103 , 2015

Link: https://doi.org/10.1080/..

13

U.S. online shopping: Facts, fiction, hopes and dreams:

Schultz, Don E. ; Block, Martin P.
Journal of Retailing and Consumer Services. 23 (2015) - p. 99-106 , 2015

Link: https://doi.org/10.1016/..

14

Brand preference being challenged:

Schultz, Don E ; Block, Martin P ; Viswanathan, Vijay
Journal of Brand Management. 21 (2014) 5 - p. 408-428 , 2014

Link: https://doi.org/10.1057/..

15

Twenty years of IMC: A study of CEO and CMO perspectives in..:

Kliatchko, Jerry G. ; Schultz, Don E.
International Journal of Advertising. 33 (2014) 2 - p. 373-390 , 2014

Link: https://doi.org/10.2501/..