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1
Building customer-brand relationships:
Copies:
Zentrale:E02 a bwl 424/488; BB WiWi: 11a bwl 424/488a
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Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
2
Measuring brand value:
, In:Copies:
Zentrale:E02 a bwl 485/912