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Schumann, David W.
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1

Employing a dramaturgical lens to the interpretation of bra..:

Lim, Heejin ; Schumann, David W.
Qualitative Market Research: An International Journal.  22 (2019)  3 - p. 278-300 , 2019
Link: https://doi.org/10.1108/..
 
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2

EXPLORING THE STATE OF SALESPERSON INSECURITY: HOW IT EMERG..:

Chaker, Nawar N. ; Schumann, David W. ; Zablah, Alex R..
Journal of Marketing Theory and Practice.  24 (2016)  3 - p. 344-364 , 2016
Link: https://www.jstor.org/st..
 
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3

Love and Hate in University Technology Transfer: Examining ..:

Hamilton, Clovia ; Schumann, David W.
Hamilton, C., Schumann, D. (2016). Love and Hate in University Technology Transfer. In M. H. Schwartz, Howard (Ed.), The Contribution of Love and Hate to Organizational Ethics, Research in Ethical Issues in Organizations (REIO) (Vol. 16, 95-122): Emerald Group Publishing..  , 2016
Link: https://ssrn.com/abstrac..
 
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4

Exploring The State of Salesperson Insecurity: How It Emerg..:

Chaker, Nawar N. ; Schumann, David W. ; Zablah, Alex R..
Journal of Marketing Theory and Practice.  24 (2016)  3 - p. 344-364 , 2016
Link: https://doi.org/10.1080/..
 
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5

Cocreating Value in Teaching and Learning Centers:

Schumann, David W. ; Peters, John ; Olsen, Taimi
New Directions for Teaching and Learning.  2013 (2013)  133 - p. 21-32 , 2013
Link: https://doi.org/10.1002/..
 
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6

Consumer Preferences for Assimilative Versus Aspirational M..:

Nichols, Bridget Satinover ; Schumann, David W.
Journal of Marketing Theory and Practice.  20 (2012)  4 - p. 359-376 , 2012
Link: https://doi.org/10.2753/..
 
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7

CONSUMER PREFERENCES FOR ASSIMILATIVE VERSUS ASPIRATIONAL M..:

Nichols, Bridget Satinover ; Schumann, David W.
Journal of Marketing Theory and Practice.  20 (2012)  4 - p. 359-375 , 2012
Link: http://dx.doi.org/10.275..
 
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8

Consideration of an expected future deal in assessing the v..:

Kwon, Kyoung-Nan ; Schumann, David W. ; Fairhurst, Ann
Journal of Business Research.  63 (2010)  1 - p. 84-90 , 2010
Link: https://doi.org/10.1016/..
 
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9

Internet advertising 

theory and research  Advertising and consumer psychology
Schumann, David W. - Reprinted . , 2009
Copies:  Zentrale:E03 a puz 890/321
 
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10

Ethnicity, race, and brand connections:

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
Schumann, David W. ; Davidson, Edith F. ; Satinover, Bridget. (2009)  - p. 213-229
Copies:  Zentrale:E02 a bwl 485/804
 
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11

Examining Brand Equity Antecedent/Consequence Relationships:

Broyles, S. Allen ; Schumann, David W. ; Leingpibul, Thaweephan
Journal of Marketing Theory and Practice.  17 (2009)  2 - p. 145-161 , 2009
Link: http://dx.doi.org/10.275..
 
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12

Proposing and testing the contextual gender influence theor..:

Lee, Eun-Ju ; Schumann, David W.
Journal of Consumer Psychology.  19 (2009)  3 - p. 440-450 , 2009
Link: https://www.jstor.org/st..
 
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13

Examining Brand Equity Antecedent/Consequence Relationships:

Broyles, S. Allen ; Schumann, David W. ; Leingpibul, Thaweephan
Journal of Marketing Theory and Practice.  17 (2009)  2 - p. 145-162 , 2009
Link: https://doi.org/10.2753/..
 
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14

Proposing and testing the contextual gender influence theor..:

Lee, Eun‐Ju ; Schumann, David W.
Journal of Consumer Psychology.  19 (2009)  3 - p. 440-450 , 2009
Link: https://doi.org/10.1016/..
 
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15

History of consumer psychology:

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
Schumann, David W. ; Davidson, Edith. (2008)  - p. 3-28
Copies:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a
 
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