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Schwaiger, Manfred
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1

How and Why Does Corporate Reputation Moderate Mass Media N..:

Guitart, Ivan A. ; Schwaiger, Manfred ; Eberhardt, Johanna
Schmalenbach Journal of Business Research.  76 (2023)  1 - p. 1-28 , 2023
Link: https://doi.org/10.1007/..
 
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2

Seeking the perfect price: Consumer responses to personaliz..:

Hufnagel, Gerrit ; Schwaiger, Manfred ; Weritz, Louisa
Journal of Business Research.  143 (2022)  - p. 346-365 , 2022
Link: https://doi.org/10.1016/..
 
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3

Not One and The Same: Published Opinion as a Poor Predictor..:

Morath, Tobias ; Schwaiger, Manfred ; Mahler, Kristina
Marketing ZFP.  44 (2022)  2 - p. 3-23 , 2022
Link: https://doi.org/10.15358..
 
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4

What's important for relationship management? The mediating..:

Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M.
Journal of Marketing Analytics.  10 (2021)  1 - p. 3-18 , 2021
Link: https://doi.org/10.1057/..
 
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5

Drivers of Corporate Reputation and Its Differential Impact..:

Schwaiger, Manfred ; Witmaier, Alexander ; Morath, Tobias.
Marketing ZFP.  43 (2021)  4 - p. 3-27 , 2021
Link: https://doi.org/10.15358..
 
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6

Digital Society and Corporate Reputation: Towards the Next ..:

Syed Alwi, Sharifah Faridah ; Melewar, T. C. ; Cuomo, Maria Teresa.
Corporate Reputation Review.  23 (2020)  3 - p. 129-132 , 2020
Link: https://doi.org/10.1057/..
 
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7

DuoMab: a novel CrossMab-based IgG-derived antibody format ..:

Sustmann, Claudio ; Dickopf, Steffen ; Regula, Jörg T....
mAbs.  11 (2019)  8 - p. 1402-1414 , 2019
Link: https://doi.org/10.1080/..
 
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8

Corporate reputation and the future cost of equity:

Pfister, Benjamin ; Schwaiger, Manfred ; Morath, Tobias
Business Research.  13 (2019)  1 - p. 343-384 , 2019
Link: https://doi.org/10.1007/..
 
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9

Survival of the Quickest – Agilität als organisationale Res..:

, In: Handbuch Industrie 4.0 und Digitale Transformation,
Schrempf, Fabian ; Schwaiger, Manfred - p. 623-648 , 2019
Link: https://doi.org/10.1007/..
 
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10

Consumer Response to Disclosures in Digitally Retouched Adv..:

Schirmer, Nadine A. ; Schwaiger, Manfred ; Taylor, Charles R..
Journal of Public Policy & Marketing.  37 (2018)  1 - p. 131-141 , 2018
Link: https://www.jstor.org/st..
 
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11

Consumer Response to Disclosures in Digitally Retouched Adv..:

Schirmer, Nadine A. ; Schwaiger, Manfred ; Taylor, Charles R..
Journal of Public Policy & Marketing.  37 (2018)  1 - p. 131-141 , 2018
Link: https://doi.org/10.1509/..
 
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12

Corporate Reputation als optimale Steuerungsgröße für die U..:

, In: Handbuch Controlling der Kommunikation,
Schwaiger, Manfred ; Eberhardt, Johanna ; Mahr, Sarah - p. 53-77 , 2016
Link: https://doi.org/10.1007/..
 
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13

THE EFFECTS OF CORPORATE REPUTATION PERCEPTIONS OF THE GENE..:

RAITHEL, SASCHA ; SCHWAIGER, MANFRED
Strategic Management Journal.  36 (2015)  6 - p. 945-956 , 2015
Link: http://www.jstor.org/sta..
 
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14

BRANDneu:

, In: Always Ahead im Marketing,
Liebl, Franz ; Walter, Simon ; Picot, Arnold... - p. 281-373 , 2015
Link: https://doi.org/10.1007/..
 
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15

Corporate Reputation als optimale Steuerungsgröße für die U..:

, In: Handbuch Controlling der Kommunikation,
Schwaiger, Manfred ; Eberhardt, Johanna ; Mahr, Sarah - p. 1-20 , 2014
Link: https://doi.org/10.1007/..
 
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