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Scussel, Fernanda
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1

Posso te seguir? proposta de um modelo de mensuração do rel..:

Enes, Yuri De Souza Odaguiri ; Demo, Gisela ; Scussel, Fernanda.
ReMark - Revista Brasileira de Marketing.  22 (2023)  1 - p. 60-120 , 2023
Link: https://doi.org/10.5585/..
 
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2

Made to escape: How the neoliberal rationality changed cons..:

Scussel, Fernanda
Journal of Consumer Behaviour.  22 (2023)  6 - p. 1415-1427 , 2023
Link: https://doi.org/10.1002/..
 
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3

Transformational escapes: Accessing consumer transformation..:

Scussel, Fernanda ; Suarez, Maribel ; Petroll, Martin
Journal of Consumer Behaviour.  22 (2023)  5 - p. 1199-1210 , 2023
Link: https://doi.org/10.1002/..
 
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4

Consumer grief: understanding how consumers deal with the l..:

Scussel, Fernanda ; Suarez, Maribel Carvalho
Cadernos EBAPE.BR.  20 (2022)  3 - p. 339-351 , 2022
Link: https://doi.org/10.1590/..
 
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5

Luto do consumidor: entendendo como os consumidores lidam c..:

Scussel, Fernanda ; Suarez, Maribel Carvalho
Cadernos EBAPE.BR.  20 (2022)  3 - p. 339-351 , 2022
Link: https://doi.org/10.1590/..
 
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6

How do public service users see public institutions? Develo..:

Carvalho, Daniel ; Demo, Gisela ; Scussel, Fernanda..
ReMark - Revista Brasileira de Marketing.  21 (2022)  3 - p. 673-729 , 2022
Link: https://doi.org/10.5585/..
 
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7

How Are Leadership, Virtues, HRM Practices, and Citizenship..:

Demo, Gisela ; Coura, Karla ; Fogaça, Natasha...
Sustainability.  14 (2022)  3 - p. 1508 , 2022
Link: https://doi.org/10.3390/..
 
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8

How Do Brazilian Consumers Relate to Chocolate Brands? Vali..:

Demo, Gisela ; Coura, Karla ; Scussel, Fernanda.
Sustainability.  13 (2021)  10 - p. 5635 , 2021
Link: https://doi.org/10.3390/..
 
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9

The Intellectual Structure of Relationship Marketing Scient..:

Enes, Yuri ; Lima, Talita ; Demo, Gisela.
CBR - Consumer Behavior Review.  5 (2021)  1 - p. 110 , 2021
Link: https://doi.org/10.51359..
 
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10

Citizen Relationship Management (CiRM): the past, present, ..:

CARVALHO, DANIEL ; DEMO, GISELA ; MEDEIROS, JÚLIO.
Cadernos EBAPE.BR.  19 (2021)  1 - p. 32-44 , 2021
Link: https://doi.org/10.1590/..
 
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11

Citizen Relationship Management (CiRM): passado, presente e..:

CARVALHO, DANIEL ; DEMO, GISELA ; MEDEIROS, JÚLIO.
Cadernos EBAPE.BR.  19 (2021)  1 - p. 32-44 , 2021
Link: https://doi.org/10.1590/..
 
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12

Marketing de Relacionamento: Perfil da Produção Científica ..:

Demo, Gisela ; Lima, Talita ; Scussel, Fernanda..
Future Studies Research Journal: Trends and Strategies.  13 (2021)  2 - p. 179-202 , 2021
Link: https://doi.org/10.24023..
 
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13

Take a Ride on Credibility: The Role of Brand Personality i..:

Moreno, Lucas ; Demo, Gisela ; Rocha, Thelma Valéria.
Internext.  16 (2021)  2 - p. 221-237 , 2021
Link: https://doi.org/10.18568..
 
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14

Let's play a new game: the drivers of eSports consumption:

Santos, Renan Leite dos ; Petroll, Martin de La Martinière ; Boeing, Ricardo.
Research, Society and Development.  10 (2021)  5 - p. e40710515188 , 2021
Link: https://doi.org/10.33448..
 
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15

Humor Incongruente, Efetividade da Propaganda e as Mulheres..:

Ribeiro, Luciana ; Petroll, Martin de La Martinière ; Scussel, Fernanda.
Revista de Administração Contemporânea.  23 (2019)  1 - p. 1-22 , 2019
Link: https://doi.org/10.1590/..
 
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