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Sellers-Rubio, Ricardo
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1

Three decades of research on wine marketing:

Martínez-Navarro, Jesús ; Sellers-Rubio, Ricardo
Heliyon.  10 (2024)  10 - p. e30938 , 2024
Link: https://doi.org/10.1016/..
 
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2

Analysing the Experience of Wine Tourists: An Approach from..:

, In: Strategic Management in the Wine Tourism Industry,
Sellers-Rubio, Ricardo ; Nicolau, Juan Luis ; Shin, Seunghun - p. 203-222 , 2024
Link: https://doi.org/10.1007/..
 
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3

¿Conoces a tu Buyer Persona? Identifica a tu cliente para m..:

Romero Montero, Andrés ; Sellers-Rubio, Ricardo ; Cely Alvarez, Adriana María
Investigaciones Turísticas.  , 2024
Link: https://doi.org/10.14198..
 
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4

Quality of an experience good: the interaction of price and..:

Sellers-Rubio, Ricardo ; Mas-Ruiz, Francisco ; Campayo-Sanchez, Fernando
Total Quality Management & Business Excellence.  34 (2022)  7-8 - p. 807-826 , 2022
Link: https://doi.org/10.1080/..
 
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5

Evaluación de la Presencia de los Sitios Web de Turismo de ..:

Molina-Pérez, Lucía ; Casado-Díaz, Ana B. ; Sellers-Rubio, Ricardo
Ara: Revista de Investigación en Turismo.  11 (2021)  1 - p. 56-78 , 2021
Link: https://doi.org/10.1344/..
 
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6

Reputation and Advertising of Collective Brand Members in t..:

Sellers-Rubio, Ricardo ; Mas-Ruiz, Francisco ; Sancho-Esper, Franco
Journal of Wine Economics.  16 (2021)  2 - p. 169-188 , 2021
Link: https://doi.org/10.1017/..
 
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7

Predictors of willingness to pay a price premium for hotels..:

Casado-Díaz, Ana B. ; Sellers-Rubio, Ricardo ; Rodriguez-Sanchez, Carla.
Journal of Travel & Tourism Marketing.  37 (2020)  7 - p. 773-784 , 2020
Link: https://doi.org/10.1080/..
 
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8

The effect of short-term rentals on regional hotel efficien..:

Casado-Díaz, Ana B. ; Sellers-Rubio, Ricardo
Current Issues in Tourism.  24 (2020)  21 - p. 2990-2995 , 2020
Link: https://doi.org/10.1080/..
 
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9

Understanding in-room water conservation behavior: The role..:

Rodriguez–Sanchez, Carla ; Sancho-Esper, Franco ; Casado-Díaz, Ana B..
Journal of Destination Marketing & Management.  18 (2020)  - p. 100496 , 2020
Link: https://doi.org/10.1016/..
 
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10

Tourists' water conservation behavior in hotels: the role o..:

Casado-Díaz, Ana B. ; Sancho-Esper, Franco ; Rodriguez-Sanchez, Carla.
Journal of Sustainable Tourism.  30 (2020)  7 - p. 1518-1538 , 2020
Link: https://doi.org/10.1080/..
 
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11

Sustainability in the Beverage Industry: A Research Agenda ..:

Rodriguez-Sanchez, Carla ; Sellers-Rubio, Ricardo
Sustainability.  13 (2020)  1 - p. 186 , 2020
Link: https://doi.org/10.3390/..
 
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12

Retail services efficiency: impact of country-specific fact..:

Cruz Roche, Ignacio ; Romero, Jaime ; Sellers-Rubio, Ricardo
International Journal of Retail & Distribution Management.  47 (2019)  8 - p. 774-792 , 2019
Link: https://doi.org/10.1108/..
 
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13

Brand strategy scope and advertising spending: The more the..:

Sellers-Rubio, Ricardo ; Calderón-Martínez, Aurora
Tourism Economics.  27 (2019)  1 - p. 70-85 , 2019
Link: https://doi.org/10.1177/..
 
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14

Analyzing hotel efficiency from a regional perspective: The..:

Sellers-Rubio, Ricardo ; Casado-Díaz, Ana B.
International Journal of Hospitality Management.  75 (2018)  - p. 75-85 , 2018
Link: https://doi.org/10.1016/..
 
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15

Advertising efficiency in the Spanish beer industry: spendi..:

Sellers-Rubio, Ricardo
International Journal of Wine Business Research.  30 (2018)  4 - p. 410-427 , 2018
Link: https://doi.org/10.1108/..
 
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