Serota, Kim B.
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8

Deceptive Marketing Outcomes: A Model for Marketing Communi..:

, In: The Palgrave Handbook of Deceptive Communication,
Serota, Kim B. - p. 813-837 , 2019
 
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9

A Few Prolific Liars: Variation in the Prevalence of Lying:

Serota, Kim B. ; Levine, Timothy R.
Journal of Language and Social Psychology.  34 (2014)  2 - p. 138-157 , 2014
 
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13

Brand-usage networks: a demand side approach to brand archi..:

Serota, Kim B. ; Bhargava, Mukesh
Journal of Strategic Marketing.  18 (2010)  6 - p. 451-471 , 2010
 
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