Sezgen, Eren ; Mason, Keith J ; Mayer, Robert Sezgen E, Mason KJ, Mayer R. (2023) Airline brand management: a practical perspective to brand management in the airline industry. Research in Transportation Business and Management, Volume 49, August 2023, Article number 10098.
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Sezgen, Eren ; Mason, Keith J ; Mayer, Robert Sezgen E, Mason K and Mayer R. Voice of airline passenger: a text mining approach to understand customer satisfaction. Journal of Air Transport Management, Volume 77, June 2019, pp. 65-74.
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