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Shachar, Ron
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1

Announcement: Winner 2020 IJRM Best Article:

Appel, Gil ; Libai, Barak ; Muller, Eitan.
International Journal of Research in Marketing.  38 (2021)  2 - p. A4 , 2021
Link: https://doi.org/10.1016/..
 
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2

The Effect of Links and Excerpts on Internet News Consumpti..:

Roos, Jason M.T. ; Mela, Carl F. ; Shachar, Ron
Journal of Marketing Research.  57 (2020)  3 - p. 395-421 , 2020
Link: https://doi.org/10.1177/..
 
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3

On the monetization of mobile apps:

Appel, Gil ; Libai, Barak ; Muller, Eitan.
International Journal of Research in Marketing.  37 (2020)  1 - p. 93-107 , 2020
Link: https://doi.org/10.1016/..
 
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4

The Effect of Links and Excerpts on Internet News Consumpti..:

Roos, Jason M.T. ; Mela, Carl F. ; Shachar, Ron
Journal of Marketing Research.  57 (2020)  3 - p. 395-421 , 2020
Link: https://www.jstor.org/st..
 
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5

When Kerry Met Sally: Politics and Perceptions in the Deman..:

Roos, Jason M. T. ; Shachar, Ron
Management Science.  60 (2014)  7 - p. 1617-1631 , 2014
Link: https://www.jstor.org/st..
 
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6

When Kerry Met Sally: Politics and Perceptions in the Deman..:

Roos, Jason M.T. ; Shachar, Ron
Management Science. Forthcoming.  , 2014
Link: https://ssrn.com/abstrac..
 
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7

A Data Set of Brands and Their Characteristics:

Lovett, Mitchell ; Peres, Renana ; Shachar, Ron
Marketing Science.  33 (2014)  4 - p. 609-617 , 2014
Link: http://www.jstor.org/sta..
 
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8

Finding brands and losing your religion?:

Cutright, Keisha M. ; Erdem, Tülin ; Fitzsimons, Gavan J..
Journal of Experimental Psychology: General.  143 (2014)  6 - p. 2209-2222 , 2014
Link: https://doi.org/10.1037/..
 
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9

On Brands and Word of Mouth:

Lovett, Mitchell J. ; Peres, Renana ; Shachar, Ron
Journal of Marketing Research.  50 (2013)  4 - p. 427-444 , 2013
Link: https://doi.org/10.1509/..
 
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10

Advertising and Consumers' Communications:

Kuksov, Dmitri ; Shachar, Ron ; Wang, Kangkang
Marketing Science.  32 (2013)  2 - p. 294-309 , 2013
Link: https://www.jstor.org/st..
 
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11

On Brands and Word of Mouth:

LOVETT, MITCHELL J. ; PERES, RENANA ; SHACHAR, RON
Journal of Marketing Research.  50 (2013)  4 - p. 427-444 , 2013
Link: https://www.jstor.org/st..
 
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12

Marketing and politics: Models, behavior, and policy implic..:

Gordon, Brett R. ; Lovett, Mitchell J. ; Shachar, Ron...
Marketing Letters.  23 (2012)  2 - p. 391-403 , 2012
Link: https://doi.org/10.1007/..
 
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13

Marketing and politics: Models, behavior, and policy implic..:

Gordon, Brett R. ; Lovett, Mitchell J. ; Shachar, Ron...
Marketing Letters.  23 (2012)  2 - p. 391-403 , 2012
Link: https://www.jstor.org/st..
 
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14

The Seeds of Negativity: Knowledge and Money:

Lovett, Mitchell J. ; Shachar, Ron
Marketing Science.  30 (2011)  3 - p. 430-446 , 2011
Link: https://www.jstor.org/st..
 
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15

Advertising, the matchmaker:

Anand, Bharat N. ; Shachar, Ron
The RAND Journal of Economics.  42 (2011)  2 - p. 205-245 , 2011
Link: https://doi.org/10.1111/..
 
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