Shankar, Avi
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6

How Brands Craft National Identity:

Beverland, Michael B ; Eckhardt, Giana M ; Sands, Sean...
Journal of Consumer Research.  48 (2020)  4 - p. 586-609 , 2020
 
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10

Footwear with feeling: a cultural approach to product devel..:

Dixon, Skye-Maree ; Shankar, Avi
Journal of Marketing Management.  34 (2018)  5-6 - p. 536-537 , 2018
 
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13

"What if my mum sees it?": Examination of visible brand int..:

Marder, Ben ; Shankar, Avi ; Houghton, David.
Information Technology & People.  30 (2017)  1 - p. 210-226 , 2017
 
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