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Shanmugan, Joghee
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1

Technological Advancements in Marketing: A Comprehensive Re..:

, In: 2024 2nd International Conference on Cyber Resilience (ICCR),
Srivastava, Riktesh ; Faiz, Mohd Abu ; Shanmugan, Joghee.. - p. 1-4 , 2024
Link: https://doi.org/10.1109/..
 
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2

Development of a conceptual framework for brand loyalty 

, In: The journal of brand management
a Euro-Mediterranean perspective 
Kabiraj, Sajal ; Shanmugan, Joghee. (2010/11)  4/5 - p. 285-299
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

Development of a conceptual framework for brand loyalty: A ..:

Kabiraj, Sajal ; Shanmugan, Joghee
Journal of Brand Management.  18 (2010)  4-5 - p. 285-299 , 2010
Link: https://doi.org/10.1057/..
 
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4

Entrepreneurship and Technology Diversification: A Strategy..:

, In: Studies in Big Data; Technology Innovation for Business Intelligence and Analytics (TIBIA),
Dubey, Anil Roy ; Joghee, Shanmugan ; Alzoubi, Haitham M. - p. 271-287 , 2024
Link: https://doi.org/10.1007/..
 
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5

Impact of Social Media Usage on the Effectiveness of Higher..:

, In: Studies in Big Data; Technology Innovation for Business Intelligence and Analytics (TIBIA),
Joghee, Shanmugan ; Alzoubi, Haitham M. - p. 3-25 , 2024
Link: https://doi.org/10.1007/..
 
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6

Intervention of AI and Social Engineering in the Education ..:

, In: 2024 2nd International Conference on Cyber Resilience (ICCR),
Bishnoi, Malini Mittal ; Ramakrishnan, Swamynathan ; Joghee, Shanmugan.. - p. 01-05 , 2024
Link: https://doi.org/10.1109/..
 
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7

Social Engineering:Role of Teachers in Cohabitation of AI w..:

, In: 2024 2nd International Conference on Cyber Resilience (ICCR),
Ramakrishnan, Swamynathan ; Bishnoi, Malini Mittal ; Joghee, Shanmugan.. - p. 1-6 , 2024
Link: https://doi.org/10.1109/..
 
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8

Forecast of Students' Mental Health Combining an Artificial..:

, In: 2024 International Conference on Automation and Computation (AUTOCOM),
Ramasamy, Lakshmana Kumar ; Khan, Firoz ; Joghee, Shanmugan.. - p. 85-90 , 2024
Link: https://doi.org/10.1109/..
 
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9

A Deep Dive into Mango Variety Classification Using Convolu..:

, In: 2024 International Conference on Automation and Computation (AUTOCOM),
Ramasamy, Lakshmana Kumar ; Khan, Firoz ; Joghee, Shanmugan.. - p. 80-84 , 2024
Link: https://doi.org/10.1109/..
 
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10

Factors affecting customer-supplier electronic relationship..:

Alshurideh, Muhammad Turki ; Al Kurdi, Barween ; Alzoubi, Haitham M...
International Journal of Engineering Business Management.  15 (2023)  - p. , 2023
Link: https://doi.org/10.1177/..
 
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11

Empirical study to understand marketing influence of enviro..:

Joghee, Shanmugan ; Kabiraj, Sajal ; Ramakrishnan, Swamynathan..
Digital Economy and Sustainable Development.  1 (2023)  1 - p. , 2023
Link: https://doi.org/10.1007/..
 
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12

Assessment of Perception of Usage of Mobile Social Media on..:

, In: 2023 International Conference on Business Analytics for Technology and Security (ICBATS),
Tangri, Kiran ; Joghee, Shanmugan ; Kalra, Deepak.. - p. 1-6 , 2023
Link: https://doi.org/10.1109/..
 
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13

Digital Entrepreneurial Marketing Strategy: An Empirical An..:

, In: 2023 International Conference on Business Analytics for Technology and Security (ICBATS),
Joghee, Shanmugan ; Kalra, Deepak ; Ramakrishnan, Swamynathan.. - p. 1-5 , 2023
Link: https://doi.org/10.1109/..
 
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14

Factors affecting team social networking and performance: T..:

Kurdi, Barween Al ; Alshurideh, Muhammad Turki ; Akour, Iman...
Journal of Open Innovation: Technology, Market, and Complexity.  9 (2023)  2 - p. 100047 , 2023
Link: https://doi.org/10.1016/..
 
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15

The Growing Importance of Modern Technology in Education:

, In: 2023 International Conference on Business Analytics for Technology and Security (ICBATS),
Ilyas, Amna ; Akbar, Syed Shehryar ; Hamza Wajid, Syed... - p. 1-4 , 2023
Link: https://doi.org/10.1109/..
 
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