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Enhancing customer engagement through location-based marketing / Amandeep Singh, Amit Mittal, Murat Unanoğlu
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Big data applications and analytics
, In:a transformation in digital India
Copies:
Zentrale:E02 a bwl 419/638
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Advances in Marketing, Customer Relationship Management, and E-Services; Enhancing Customer Engagement Through Location-Based Marketing ,
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