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Sheng, Guanghua
216  results:
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1

Advertising strategies and sustainable development: The eff..:

Dai, Jiatong ; Sheng, Guanghua
Business Strategy and the Environment.  31 (2022)  7 - p. 3421-3436 , 2022
Link: https://doi.org/10.1002/..
 
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2

Impact of empathy with nature on pro‐environmental behaviou:

Wang, Litong ; Sheng, Guanghua ; She, Shengxiang.
International Journal of Consumer Studies.  47 (2022)  2 - p. 652-668 , 2022
Link: https://doi.org/10.1111/..
 
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3

A Study on Green Advertising Effectiveness in the Perspecti..:

Sheng, Guanghua ; Xia, Qing ; Yue, Beibei.
Frontiers in Psychology.  12 (2021)  - p. , 2021
Link: https://doi.org/10.3389/..
 
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4

Influence of Air Quality on Pro-environmental Behavior of C..:

Sheng, Guanghua ; Dai, Jiatong ; Pan, Hong
Frontiers in Psychology.  11 (2020)  - p. , 2020
Link: https://doi.org/10.3389/..
 
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5

How to Solve the Social Norm Conflict Dilemma of Green Cons..:

Ge, Wanda ; Sheng, Guanghua ; Zhang, Hongli
Frontiers in Psychology.  11 (2020)  - p. , 2020
Link: https://doi.org/10.3389/..
 
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6

Impact of Consumer Environmental Responsibility on Green Co..:

Yue, Beibei ; Sheng, Guanghua ; She, Shengxiang.
Sustainability.  12 (2020)  5 - p. 2074 , 2020
Link: https://doi.org/10.3390/..
 
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7

Green branding effects on consumer response: examining a br..:

Gong, Siyu ; Sheng, Guanghua ; Peverelli, Peter.
Journal of Product & Brand Management.  30 (2020)  7 - p. 1033-1046 , 2020
Link: https://doi.org/10.1108/..
 
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8

The role of cultural values in green purchasing intention: ..:

Sheng, Guanghua ; Xie, Fang ; Gong, Siyu.
International Journal of Consumer Studies.  43 (2019)  3 - p. 315-326 , 2019
Link: https://doi.org/10.1111/..
 
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9

Green branding effects on consumer response:examining a bra..:

Peverelli, P.J ; Gong, Siyu ; Sheng, Guanghua.
https://research.vu.nl/en/publications/99f2a66d-d3fa-4f47-8fe2-b2d4b1212cce.  , 2020
Link: https://research.vu.nl/e..
 
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10

Green branding effects on consumer response:examining a bra..:

Peverelli, P.J ; Gong, Siyu ; Sheng, Guanghua.
https://research.vu.nl/en/publications/99f2a66d-d3fa-4f47-8fe2-b2d4b1212cce.  , 2020
Link: https://research.vu.nl/e..
 
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11

A Study on Green Advertising Effectiveness in the Perspecti..:

Guanghua Sheng ; Qing Xia ; Beibei Yue.
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.568189/full.  , 2021
Link: https://doi.org/10.3389/..
 
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12

Impact of Consumer Environmental Responsibility on Green Co..:

Beibei Yue ; Guanghua Sheng ; Shengxiang She.
Economic and Business Aspects of Sustainability.  , 2020
Link: https://doi.org/10.3390/..
 
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13

How to Solve the Social Norm Conflict Dilemma of Green Cons..:

Wanda Ge ; Guanghua Sheng ; Hongli Zhang
https://www.frontiersin.org/articles/10.3389/fpsyg.2020.566571/full.  , 2020
Link: https://doi.org/10.3389/..
 
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14

Influence of Air Quality on Pro-environmental Behavior of C..:

Guanghua Sheng ; Jiatong Dai ; Hong Pan
https://www.frontiersin.org/article/10.3389/fpsyg.2020.566046/full.  , 2020
Link: https://doi.org/10.3389/..
 
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15

Impact of Consumer Environmental Responsibility on Green Co..:

Beibei Yue ; Guanghua Sheng ; Shengxiang She.
https://www.mdpi.com/2071-1050/12/5/2074.  , 2020
Link: https://doi.org/10.3390/..
 
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