E-LIB Suche - Ergebnisse für: Shimp, Terence A.

1

Reprint: Brand Origin Recognition Accuracy—Its Antecedents ..:

, In: Key Developments in International Marketing; JIBS Special Collections,

Samiee, Saeed ; Shimp, Terence A. ; Sharma, Subhash - p. 233-272 , 2024

Link: https://doi.org/10.1007/..

2

Drink coca-cola, eat popcorn, and choose powerade: testing ..:

Smarandescu, Laura ; Shimp, Terence A.
Marketing Letters. 26 (2015) 4 - p. 715-726 , 2015

Link: http://www.jstor.org/sta..

3

Drink coca-cola, eat popcorn, and choose powerade: testing ..:

Smarandescu, Laura ; Shimp, Terence A.
Marketing Letters. 26 (2014) 4 - p. 715-726 , 2014

Link: https://doi.org/10.1007/..

4

Comparative Advertising in Markets Where Brands and Compara..:

Nye, Carolyn White ; Roth, Martin S. ; Shimp, Terence A.
Journal of International Business Studies. 39 (2008) 5 - p. 851-863 , 2008

Link: https://www.jstor.org/st..

5

Comparative advertising in markets where brands and compara..:

Nye, Carolyn White ; Roth, Martin S ; Shimp, Terence A
Journal of International Business Studies. 39 (2008) 5 - p. 851-863 , 2008

Link: https://doi.org/10.1057/..

6

Brand Origin Recognition Accuracy: Its Antecedents and Cons..:

Samiee, Saeed ; Shimp, Terence A. ; Sharma, Subhash
Journal of International Business Studies. 36 (2005) 4 - p. 379-397 , 2005

Link: https://www.jstor.org/st..

7

Brand origin recognition accuracy: its antecedents and cons..:

Samiee, Saeed ; Shimp, Terence A ; Sharma, Subhash
Journal of International Business Studies. 36 (2005) 4 - p. 379-397 , 2005

Link: https://doi.org/10.1057/..

8

Using product sampling to augment the perceived quality of ..:

Sprott, David E. ; Shimp, Terence A.
Journal of Retailing. 80 (2004) 4 - p. 305-315 , 2004

Link: https://doi.org/10.1016/..

9

The Role of Disgust as an Emotional Mediator of Advertising..:

Shimp, Terence A. ; Stuart, Elnora W.
Journal of Advertising. 33 (2004) 1 - p. 43-53 , 2004

Link: https://www.jstor.org/st..

10

THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING..:

Shimp, Terence A. ; Stuart, Elnora W.
Journal of Advertising. 33 (2004) 1 - p. 43-53 , 2004

Link: https://doi.org/10.1080/..

11

Remnants of the U.S. Civil War and modern consumer behavior:

Shimp, Terence A. ; Dunn, Tracy H. ; Klein, Jill G.
Psychology & Marketing. 21 (2003) 2 - p. 75-91 , 2003

Link: https://doi.org/10.1002/..

12

Consumer vulnerability to scams, swindles, and fraud: A new..:

Langenderfer, Jeff ; Shimp, Terence A.
Psychology & Marketing. 18 (2001) 7 - p. 763-783 , 2001

Link: https://doi.org/10.1002/..

13

In Search of a Theoretical Explanation for the Credit Card ..:

Shimp, Terence A. ; Moody, Margaret P.
Journal of Business Research. 48 (2000) 1 - p. 17-23 , 2000

Link: https://doi.org/10.1016/..

14

The Effect of Discount Frequency and Depth on Consumer Pric..:

Alba, Joseph W. ; Mela, Carl F. ; Shimp, Terence A..
Journal of Consumer Research. 26 (1999) 2 - p. 99-114 , 1999

Link: https://doi.org/10.1086/..

15

Product Ownership as a Moderator of Self-Congruity Effects:

Barone, Michael J. ; Shimp, Terence A. ; Sprott, David E.
Marketing Letters. 10 (1999) 1 - p. 75-85 , 1999

Link: https://www.jstor.org/st..