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Shocker, Allan D.
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1

Economic impact of marketing alliances on shareholders' wea..:

Ho, Foo‐Nin ; Shocker, Allan D. ; Yip, Yewmun.
Managerial Finance.  36 (2010)  6 - p. 534-546 , 2010
Link: https://doi.org/10.1108/..
 
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2

A Marketer's View of Competition and Antitrust:

Shocker, Allan D.
The Antitrust Bulletin.  52 (2007)  1 - p. 95-135 , 2007
Link: https://doi.org/10.1177/..
 
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3

Product Complements and Substitutes in the Real World: The ..:

Shocker, Allan D. ; Bayus, Barry L. ; Kim, Namwoon
Journal of Marketing.  68 (2004)  1 - p. 28-40 , 2004
Link: https://www.jstor.org/st..
 
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4

Product Complements and Substitutes in the Real World: The ..:

Shocker, Allan D. ; Bayus, Barry L. ; Kim, Namwoon
Journal of Marketing.  68 (2004)  1 - p. 28-40 , 2004
Link: https://doi.org/10.1509/..
 
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5

Inferring Market Structure from Customer Response to Compet..:

Elrod, Terry ; Russell, Gary J. ; Shocker, Allan D....
Marketing Letters.  13 (2002)  3 - p. 221-232 , 2002
Link: https://www.jstor.org/st..
 
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6

Inferring Market Structure from Customer Response to Compet..:

Elrod, Terry ; Russell, Gary J. ; Shocker, Allan D....
Marketing Letters.  13 (2002)  3 - p. 221-232 , 2002
Link: https://doi.org/10.1023/..
 
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7

Inferring Market Structure from Customer Response to Compet..:

Elrod, Terry ; Russell, Gary ; Shocker, Allan...
Marketing Letters 13:3, 221–232, 2002.  , 2001
Link: https://ssrn.com/abstrac..
 
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8

Modeling Intercategory and Generational Dynamics for a Grow..:

Kim, Namwoon ; Chang, Dae Ryun ; Shocker, Allan D.
Management Science.  46 (2000)  4 - p. 496-512 , 2000
Link: https://www.jstor.org/st..
 
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9

Multiple-Category Decision-Making: Review and Synthesis:

Russell, Gary J. ; Ratneshwar, S. ; Shocker, Allan D....
Marketing Letters.  10 (1999)  3 - p. 319-332 , 1999
Link: https://www.jstor.org/st..
 
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10

Product, person, and purpose: putting the consumer back int..:

Ratneshwar, S. ; Shocker, Allan D. ; Cotte, June.
Journal of Strategic Marketing.  7 (1999)  3 - p. 191-208 , 1999
Link: https://doi.org/10.1080/..
 
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11

Markenerweiterung mittels Composite Branding:

, In: Moderne Markenführung,
Park, C. Whan ; Jun, Sung Youl ; Shocker, Allan D. - p. 799-820 , 1999
Link: https://doi.org/10.1007/..
 
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12

Goal-Derived Categories and the Antecedents of Across-Categ..:

Ratneshwar, S. ; Pechmann, Cornelia ; Shocker, Allan D.
Journal of Consumer Research.  23 (1996)  3 - p. 240-250 , 1996
Link: https://www.jstor.org/st..
 
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13

Composite Branding Alliances: An Investigation of Extension..:

Park, C. Whan ; Jun, Sung Youl ; Shocker, Allan D.
Journal of Marketing Research.  33 (1996)  4 - p. 453-466 , 1996
Link: https://www.jstor.org/st..
 
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14

Goal-Derived Categories and the Antecedents of Across-Categ..:

Ratneshwar, S. ; Pechmann, Cornelia ; Shocker, Allan D.
Journal of Consumer Research.  23 (1996)  3 - p. 240 , 1996
Link: https://doi.org/10.1086/..
 
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15

Challenges and Opportunities Facing Brand Management: An In..:

Shocker, Allan D. ; Srivastava, Rajendra K. ; Ruekert, Robert W.
Journal of Marketing Research.  31 (1994)  2 - p. 149-158 , 1994
Link: https://www.jstor.org/st..
 
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