Sihvonen, Jenniina
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4

Understanding the drivers of consumer–brand identification:

Sihvonen, Jenniina
Journal of Brand Management.  26 (2019)  5 - p. 583-594 , 2019
 
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Hear what I appreciate: activation of consumption motives f..:

Sihvonen, Jenniina ; Luomala, Harri
The International Review of Retail, Distribution and Consumer Research.  27 (2017)  5 - p. 502-514 , 2017
 
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