E-LIB Suche - Ergebnisse für: Silk, Alvin J.

1

Aggregate Advertising Expenditure in the U.S. Economy: What..

NBER working paper series, no. w28161

Silk, Alvin ; Berndt, Ernst R , 2020

Link: https://www.nber.org/pap..

2

How Concentrated is the U.S. Advertising and Marketing Serv..:

Silk, Alvin J. ; King III, Charles
Journal of Current Issues & Research in Advertising. 34 (2013) 1 - p. 166-193 , 2013

Link: https://doi.org/10.1080/..

3

The Internalization of Advertising Services: An Inter-Indus..:

Horsky, Sharon ; Michael, Steven C. ; Silk, Alvin J.
Review of Marketing Science. 10 (2012) 1 - p. , 2012

Link: https://doi.org/10.1515/..

4

The Unbundling of Advertising Agency Services: An Economic ..:

Arzaghi, Mohammad ; Berndt, Ernst R. ; Davis, James C..
Review of Marketing Science. 10 (2012) 1 - p. , 2012

Link: https://doi.org/10.1515/..

5

Economic Factors Underlying the Unbundling of Advertising A..

NBER working paper series, no. w14345

Arzaghi, Mohammad ; Berndt, Ernst R ; Davis, James C. , 2008

Link: https://www.nber.org/pap..

6

Anomalies in Estimates of Cross-Price Elasticities for Mark..

NBER working paper series, no. w12756

Bonfrer, Andre ; Berndt, Ernst R ; Silk, Alvin , 2006

Link: https://www.nber.org/pap..

7

Holding Company Cost Economies in the Global Advertising an..:

Silk, Alvin J. ; Berndt, Ernst R.
Review of Marketing Science. 2 (2004) 1 - p. , 2004

Link: https://doi.org/10.2202/..

8

Overview of the Special Issue: Marketing's Information Tech..:

Sappington, David ; Silk, Alvin J.
Journal of Public Policy & Marketing. 22 (2003) 1 - p. 3 ff. , 2003

Link: https://www.jstor.org/st..

9

Overview of the Special Issue—Marketing's Information Techn..:

Sappington, David ; Silk, Alvin J.
Journal of Public Policy & Marketing. 22 (2003) 1 - p. 3-3 , 2003

Link: https://doi.org/10.1509/..

10

Knowledge Spillovers and Growth in the Disagglomeration of ..:

King III, Charles ; Silk, Alvin J. ; Ketelhöhn, Niels
Journal of Economics & Management Strategy. 12 (2003) 3 - p. 327-362 , 2003

Link: https://doi.org/10.1162/..

11

Scale and Scope Economies in the Global Advertising and Mar..

NBER working paper series, no. w9965

Silk, Alvin J ; Berndt, Ernst R , 2003

Link: https://www.nber.org/pap..

12

Knowledge Spillovers and Growth in the Disagglomeration of ..:

King III, Charles ; Silk, Alvin J. ; Ketelhöhn, Niels
Journal of Economics & Management Strategy. 12 (2003) 3 - p. 327-362 , 2003

Link: https://doi.org/10.1111/..

13

Intermedia Substitutability and Market Demand by National A..:

SILK, ALVIN J. ; KLEIN, LISA R. ; BERNDT, ERNST R.
Review of Industrial Organization. 20 (2002) 4 - p. 323-348 , 2002

Link: https://www.jstor.org/st..

14

Intermedia Substitutability and Market Demand by National A..

NBER working paper series, no. w8624

Silk, Alvin J ; Klein, Lisa R ; Berndt, Ernst R , 2001

Link: https://www.nber.org/pap..

15

Costs, Institutional Mobility Barriers, and Market Structur..

NBER working paper series, no. w4826

Silk, Alvin J ; Berndt, Ernst R , 1994

Link: https://www.nber.org/pap..