Sinnig, Julia
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3

Traditional Celebrity or Instafamous Starlet? The Role of O..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Piehler, Rico ; Schade, Michael ; Sinnig, Julia. - p. 457-458 , 2022
 
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The role of origin of fame in influencer branding 

a comparative analysis of German and Russian consumers  Innovatives Markenmanagement ; Band 69
Sinnig, Julia , [2020]
 
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The role of origin of fame in influencer branding 

a comparative analysis of German and Russian consumers 
Sinnig, Julia , 2019
Copies:  Zentrale: ts 5273
 
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8

Conclusion, Reflection and Outlook:

, In: Innovatives Markenmanagement; The Role of Origin of Fame in Influencer Branding,
Sinnig, Julia - p. 201-235 , 2019
 
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9

Empirical Model Validation and Hypotheses Testing:

, In: Innovatives Markenmanagement; The Role of Origin of Fame in Influencer Branding,
Sinnig, Julia - p. 111-199 , 2019
 
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11

Relevance of Influencers for Brand Management:

, In: Innovatives Markenmanagement; The Role of Origin of Fame in Influencer Branding,
Sinnig, Julia - p. 1-31 , 2019
 
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12

Theoretical Foundations and Development of Research Model:

, In: Innovatives Markenmanagement; The Role of Origin of Fame in Influencer Branding,
Sinnig, Julia - p. 33-109 , 2019
 
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13

Die steuerrechtlichen Herausforderungen der digitalen Wirts.. 

, In: Recht 4.0 - Innovationen aus den rechtswissenschaftlichen Laboren / Jürgen Taeger (Hrsg.)
was passiert in Europa? 
Sinnig, Julia. (2017)  - p. 903-915
Copies:  BB Nat.-NW1: h jur 018 ib/100-18
 
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