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Smesters, Dirk
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, In: Journal of advertising research / Advertising Research Foundation
Kate Moss or the girl next door? ; the effectiveness of cos... 
Antioco, Michael ; Smesters, Dirk ; Le Boedec, Aline. (2012)  1 - p. 15-30
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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