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Sorescu, Alina
54
results:
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Online (47)
Print (7)
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Articles (Online) (45)
Articles (Print) (7)
OpenAccess-fulltext (2)
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1
Blockchain meets marketing: Opportunities, threats, and ave..:
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
.
International Journal of Research in Marketing. 40 (2023) 1 - p. 1-11 , 2023
Link:
https://doi.org/10.1016/..
?
2
Brands in the Labor Market: How Vertical and Horizontal Bra..:
Moorman, Christine
;
Sorescu, Alina
;
Tavassoli, Nader T.
Journal of Marketing Research. 61 (2023) 2 - p. 204-224 , 2023
Link:
https://doi.org/10.1177/..
?
3
On ChatGPT and beyond: How generative artificial intelligen..:
Peres, Renana
;
Schreier, Martin
;
Schweidel, David
.
International Journal of Research in Marketing. 40 (2023) 2 - p. 269-275 , 2023
Link:
https://doi.org/10.1016/..
?
4
Innovation Potential, Insider Sales, and IPO Performance: H..:
Cao, Zixia
;
Song, Reo
;
Sorescu, Alina
.
Journal of Marketing. 87 (2023) 4 - p. 550-574 , 2023
Link:
https://doi.org/10.1177/..
?
5
Outstanding IJRM Area Editors and Reviewers:
Schreier, Martin
;
Peres, Renana
;
Schweidel, David
.
International Journal of Research in Marketing. 39 (2022) 2 - p. A1 , 2022
Link:
https://doi.org/10.1016/..
?
6
IJRM 2021–2024: Innovation, speed, diversity, let's push th..:
Schreier, Martin
;
Peres, Renana
;
Schweidel, David
.
International Journal of Research in Marketing. 38 (2021) 4 - p. 807-810 , 2021
Link:
https://doi.org/10.1016/..
?
7
What brand do I use for my new product? The impact of new p..:
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
Journal of the Academy of Marketing Science. 50 (2021) 2 - p. 338-365 , 2021
Link:
https://doi.org/10.1007/..
?
8
The Impact of Corporate Social Responsibility on Brand Sale..:
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
.
forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33. , 2021
Link:
https://ssrn.com/abstrac..
?
9
The Impact of Corporate Social Responsibility on Brand Sale..:
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
.
Journal of Marketing. 86 (2021) 2 - p. 5-28 , 2021
Link:
https://doi.org/10.1177/..
?
10
Innovation in the digital economy: a broader view of its sc..:
Sorescu, Alina
;
Schreier, Martin
Journal of the Academy of Marketing Science. 49 (2021) 4 - p. 627-631 , 2021
Link:
https://doi.org/10.1007/..
?
11
Branding in a Hyperconnected World: Refocusing Theories and..:
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, Jan-Benedict E.M.
..
Journal of Marketing. 84 (2020) 2 - p. 24-46 , 2020
Link:
https://doi.org/10.1177/..
?
12
Branding in a Hyperconnected World: Refocusing Theories and..:
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, Jan-Benedict E.M.
..
Journal of Marketing. 84 (2020) 2 - p. 24-46 , 2020
Link:
https://www.jstor.org/st..
?
13
Hands off my Brand! The Financial Consequences of Protectin..:
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
Journal of Marketing. 82 (2018) 5 - p. 45-65 , 2018
Link:
https://doi.org/10.1509/..
?
14
Hands Off My Brand! The Financial Consequences of Protectin..:
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
Journal of Marketing. 82 (2018) 5 - p. 45-65 , 2018
Link:
https://www.jstor.org/st..
?
15
Two Centuries of Innovations and Stock Market Bubbles:
Sorescu, Alina
;
Sorescu, Sorin M.
;
Armstrong, Will J.
.
Marketing Science. 37 (2018) 4 - p. 507-529 , 2018
Link:
https://www.jstor.org/st..
1-15