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Souchon, Anne L.
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1

The Net Promoter Score interrogated through a services mark..:

Lacohee, Hazel ; Souchon, Anne ; Dickenson, Peter..
International Journal of Market Research.  66 (2023)  2-3 - p. 241-260 , 2023
Link: https://doi.org/10.1177/..
 
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2

How agency and self‐efficacy moderate the effects of strate..:

Hultman, Magnus ; Boso, Nathaniel ; Yeboah‐Banin, Abena Animwaa...
European Management Review.  19 (2022)  3 - p. 417-435 , 2022
Link: https://doi.org/10.1111/..
 
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3

Mitigating coopetition tensions: The forgotten formation st..:

Efrat, Kalanit ; Souchon, Anne L. ; Wald, Andreas..
European Management Review.  19 (2022)  4 - p. 527-548 , 2022
Link: https://doi.org/10.1111/..
 
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4

Chutzpadik advertising and its effectiveness: Four studies ..:

Efrat, Kalanit ; Souchon, Anne L. ; Dickenson, Peter.
Journal of Business Research.  137 (2021)  - p. 601-613 , 2021
Link: https://doi.org/10.1016/..
 
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5

Sponsees matter! How collective responsibility judgments of..:

Dickenson, Peter ; Souchon, Anne L.
European Sport Management Quarterly.  20 (2019)  5 - p. 537-559 , 2019
Link: https://doi.org/10.1080/..
 
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6

Quadratic effects of dynamic decision-making capability on ..:

Hughes, Paul ; Souchon, Anne L. ; Nemkova, Ekaterina...
Industrial Marketing Management.  83 (2019)  - p. 59-69 , 2019
Link: https://doi.org/10.1016/..
 
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7

Competitive intelligence embeddedness: Drivers and performa..:

Markovich, Amiram ; Efrat, Kalanit ; Raban, Daphne R..
European Management Journal.  37 (2019)  6 - p. 708-718 , 2019
Link: https://doi.org/10.1016/..
 
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8

Entitativity of Concurrent Sponsors: Implications for Prope..:

Dickenson, Peter ; Souchon, Anne L.
Journal of Advertising.  47 (2018)  3 - p. 213-236 , 2018
Link: https://www.jstor.org/st..
 
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9

Leveraging of Dynamic export capabilities for competitive a..:

Efrat, Kalanit ; Hughes, Paul ; Nemkova, Ekaterina..
Journal of Business Research.  84 (2018)  - p. 114-124 , 2018
Link: https://doi.org/10.1016/..
 
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10

Entitativity of Concurrent Sponsors: Implications for Prope..:

Dickenson, Peter ; Souchon, Anne L.
Journal of Advertising.  47 (2018)  3 - p. 213-236 , 2018
Link: https://doi.org/10.1080/..
 
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11

Spontaneity and international marketing performance:

Souchon, Anne L. ; Hughes, Paul ; Farrell, Andrew M...
International Marketing Review.  33 (2016)  5 - p. 671-690 , 2016
Link: https://doi.org/10.1108/..
 
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12

Salesperson improvisation: Antecedents, performance outcome..:

Yeboah Banin, Abena ; Boso, Nathaniel ; Hultman, Magnus...
Industrial Marketing Management.  59 (2016)  - p. 120-130 , 2016
Link: https://doi.org/10.1016/..
 
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13

Does Improvisation Help or Hinder Planning in Determining E..:

Nemkova, Ekaterina ; Souchon, Anne L. ; Hughes, Paul.
Journal of International Marketing.  23 (2015)  3 - p. 41-65 , 2015
Link: https://doi.org/10.1509/..
 
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14

Does Improvisation Help or Hinder Planning in Determining E..:

Nemkova, Ekaterina ; Souchon, Anne L. ; Hughes, Paul.
Journal of International Marketing.  23 (2015)  3 - p. 41-65 , 2015
Link: https://www.jstor.org/st..
 
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15

Antecedents to export information generation: a cross-natio..:

Souchon, Anne L. ; Dewsnap, Belinda ; Durden, Geoffrey R...
International Marketing Review.  32 (2015)  6 - p. 732-761 , 2015
Link: https://doi.org/10.1108/..
 
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