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Spiro, Rosann L.
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1

The combined effect of customer perceptions about a salespe..:

Guenzi, Paolo ; De Luca, Luigi M. ; Spiro, Rosann
Journal of Business & Industrial Marketing.  31 (2016)  4 - p. 553-564 , 2016
Link: https://doi.org/10.1108/..
 
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2

The embedded sales force: Connecting buying and selling org..:

Bradford, Kevin ; Brown, Steven ; Ganesan, Shankar...
Marketing Letters.  21 (2010)  3 - p. 239-253 , 2010
Link: https://www.jstor.org/st..
 
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3

The embedded sales force: Connecting buying and selling org..:

Bradford, Kevin ; Brown, Steven ; Ganesan, Shankar...
Marketing Letters.  21 (2010)  3 - p. 239-253 , 2010
Link: https://doi.org/10.1007/..
 
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4

Recapturing store image in customer-based store equity: a c..:

Hartman, Katherine B. ; Spiro, Rosann L.
Journal of Business Research.  58 (2005)  8 - p. 1112-1120 , 2005
Link: https://doi.org/10.1016/..
 
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5

Salesperson Selection, Training, and Development: Trends, I..:

Cron, William L. ; Marshall, Greg W. ; Singh, Jagdip..
The Journal of Personal Selling and Sales Management.  25 (2005)  2 - p. 123-136 , 2005
Link: https://www.jstor.org/st..
 
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6

Attracting Graduates to Sales Positions and the Role of Rec..:

Wiles, Michael A. ; Spiro, Rosann L.
The Journal of Personal Selling and Sales Management.  24 (2004)  1 - p. 39-48 , 2004
Link: https://www.jstor.org/st..
 
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7

Attracting Graduates to Sales Positions and the Role of Rec..:

Wiles, Michael A. ; Spiro, Rosann L.
Journal of Personal Selling & Sales Management.  24 (2004)  1 - p. 39-48 , 2004
Link: https://doi.org/10.1080/..
 
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8

Attributions and Behavioral Intentions of Inexperienced Sal..:

Dixon, Andrea L. ; Spiro, Rosann L. ; Forbes, Lukas P.
Journal of the Academy of Marketing Science.  31 (2003)  4 - p. 459-467 , 2003
Link: https://doi.org/10.1177/..
 
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9

Successful and Unsuccessful Sales Calls: Measuring Salesper..:

Dixon, Andrea L. ; Spiro, Rosann L. ; Jamil, Maqbul
Journal of Marketing.  65 (2001)  3 - p. 64-78 , 2001
Link: https://www.jstor.org/st..
 
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10

Successful and Unsuccessful Sales Calls: Measuring Salesper..:

Dixon, Andrea L. ; Spiro, Rosann L. ; Jamil, Maqbul
Journal of Marketing.  65 (2001)  3 - p. 64-78 , 2001
Link: https://doi.org/10.1509/..
 
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11

Marketing and Sales: Strategic Alignment and Functional Imp..:

Strahle, William M. ; Spiro, Rosann L. ; Acito, Frank
The Journal of Personal Selling and Sales Management.  16 (1996)  1 - p. 1-20 , 1996
Link: https://www.jstor.org/st..
 
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12

Salesperson and product country-of-origin effects on attitu..:

McGee, Lynn W. ; Spiro, Rosann L.
Journal of Business Research.  22 (1991)  1 - p. 21-32 , 1991
Link: https://doi.org/10.1016/..
 
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13

Adaptive Selling: Conceptualization, Measurement, and Nomol..:

Spiro, Rosann L. ; Weitz, Barton A.
Journal of Marketing Research.  27 (1990)  1 - p. 61-69 , 1990
Link: https://www.jstor.org/st..
 
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14

The Customer-Salesperson Dyad: An Interaction/Communication..:

Williams, Kaylene C. ; Spiro, Rosann L. ; Fine, Leslie M.
The Journal of Personal Selling and Sales Management.  10 (1990)  3 - p. 29-43 , 1990
Link: https://www.jstor.org/st..
 
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15

The marketing concept in perspective:

McGee, Lynn W ; Spiro, Rosann L
Business Horizons.  31 (1988)  3 - p. 40-45 , 1988
Link: https://doi.org/10.1016/..
 
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