E-LIB Suche - Ergebnisse für: Sponholz, Uwe

1

H2H Management: Putting Trust and Brand in Focus:

, In: Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 81-102 , 2024

Link: https://doi.org/10.1007/..

2

Rethinking Operative Marketing: The H2H Process:

, In: Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 103-145 , 2024

Link: https://doi.org/10.1007/..

3

Finding Meaning in a Troubled World:

, In: Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 147-175 , 2024

Link: https://doi.org/10.1007/..

4

The New Paradigm: H2H Marketing:

, In: Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 1-59 , 2024

Link: https://doi.org/10.1007/..

5

An Instructor's Manual to H2H Marketing Case Studies: Teach..

Springer Business Cases

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - 1st ed. 2024 . , 2024

Link: https://doi.org/10.1007/..

6

H2H Mindset: The Basis:

, In: Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 61-80 , 2024

Link: https://doi.org/10.1007/..

7

Rethinking Operative Marketing: The H2H Process:

, In: Springer Business Cases; H2H Marketing,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 143-154 , 2023

Link: https://doi.org/10.1007/..

8

H2H Marketing: Case Studies on Human-to-Human Marketing

Springer Business Cases

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - 1st ed. 2023 . , 2023

Link: https://doi.org/10.1007/..

9

The New Paradigm: H2H Marketing:

, In: Springer Business Cases; H2H Marketing,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 3-54 , 2023

Link: https://doi.org/10.1007/..

10

H2H Mindset in H2H Marketing:

, In: Springer Business Cases; H2H Marketing,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 81-91 , 2023

Link: https://doi.org/10.1007/..

11

Establishing Resonance Between Companies, People, and the E..:

, In: Springer Business Cases; H2H Marketing,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 181-194 , 2023

Link: https://doi.org/10.1007/..

12

H2H Brand Management and Trust:

, In: Springer Business Cases; H2H Marketing,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe. - p. 117-124 , 2023

Link: https://doi.org/10.1007/..

13

H2H Marketing: The Genesis of Human-to-Human Marketing:

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe - 1st ed. 2021 . , 2021

Link: https://doi.org/10.1007/..

14

Human acceptance evaluation of AR-assisted assembly scenari..:

Schuster, Florian ; Engelmann, Bastian ; Sponholz, Uwe.
Journal of Manufacturing Systems. 61 (2021) - p. 660-672 , 2021

Link: https://doi.org/10.1016/..

15

The Current State of Marketing:

, In: H2H Marketing,

Kotler, Philip ; Pfoertsch, Waldemar ; Sponholz, Uwe - p. 1-28 , 2020

Link: https://doi.org/10.1007/..