E-LIB Suche - Ergebnisse für: Srinivasan, Shuba

1

Monitoring Marketing Sources of Brand Reputation Risk:

Fournier, Susan ; Srinivasan, Shuba
NIM Marketing Intelligence Review. 15 (2023) 1 - p. 46-53 , 2023

Link: https://doi.org/10.2478/..

2

Multisystem Inflammatory Syndrome in Adults Associated With..:

CK, Anees ; C, Arjun ; Nedunchezian, Bhubaneshwar..
Cureus. , 2023

Link: https://doi.org/10.7759/..

3

Response to Effectiveness of Medical Student Counseling for..:

Satish, Priyanka ; Khetan, Aditya ; Shah, Dharav...
Journal of General Internal Medicine. 39 (2023) 6 - p. 1075-1075 , 2023

Link: https://doi.org/10.1007/..

4

Advertising's sequence of effects on consumer mindset and s..:

Valenti, Albert ; Yildirim, Gokhan ; Vanhuele, Marc..
International Journal of Research in Marketing. 40 (2023) 2 - p. 435-454 , 2023

Link: https://doi.org/10.1016/..

5

Direct mail to prospects and email to current customers? Mo..:

Valenti, Albert ; Srinivasan, Shuba ; Yildirim, Gokhan.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 815-834 , 2023

Link: https://doi.org/10.1007/..

6

Effectiveness of Medical Student Counseling for Hospitalize..:

Satish, Priyanka ; Khetan, Aditya ; Shah, Dharav...
Journal of General Internal Medicine. 38 (2023) 14 - p. 3162-3170 , 2023

Link: https://doi.org/10.1007/..

7

Uncovering Characteristic Response Paths of a Population:

Song, Yicheng ; Sahoo, Nachiketa ; Srinivasan, Shuba.
INFORMS Journal on Computing. 34 (2022) 3 - p. 1661-1680 , 2022

Link: https://doi.org/10.1287/..

8

Rationale and Design of a Randomized Controlled Trial to Ev..:

Satish, Priyanka ; Khetan, Aditya ; Shah, Dharav...
Journal of Smoking Cessation. 2021 (2021) - p. , 2021

Link: https://doi.org/10.1155/..

9

The marketing–finance interface: A new integrative review o..:

Edeling, Alexander ; Srinivasan, Shuba ; Hanssens, Dominique M.
International Journal of Research in Marketing. 38 (2021) 4 - p. 857-876 , 2021

Link: https://doi.org/10.1016/..

10

Turning Socio-Political Risk to Your Brand's Advantage:

Fournier, Susan ; Srinivasan, Shuba ; Marrinan, Patrick
NIM Marketing Intelligence Review. 13 (2021) 2 - p. 18-25 , 2021

Link: https://doi.org/10.2478/..

11

The Asymmetric Effect of Warranty Payments on Firm Value: T..:

Kurt, Didem ; Pauwels, Koen ; Kurt, Ahmet C..
International Journal of Research in Marketing. 38 (4) (2021) - p. 817-837 , 2021

Link: https://ssrn.com/abstrac..

12

The asymmetric effect of warranty payments on firm value: T..:

Kurt, Didem ; Pauwels, Koen ; Kurt, Ahmet C..
International Journal of Research in Marketing. 38 (2021) 4 - p. 817-837 , 2021

Link: https://doi.org/10.1016/..

13

Can negative buzz increase awareness and purchase intent?:

Han, Jung Ah ; Feit, Elea McDonnell ; Srinivasan, Shuba
Marketing Letters. 31 (2020) 1 - p. 89-104 , 2020

Link: https://www.jstor.org/st..

14

The impact of online display advertising and paid search ad..:

Bayer, Emanuel ; Srinivasan, Shuba ; Riedl, Edward J..
International Journal of Research in Marketing. 37 (2020) 4 - p. 789-804 , 2020

Link: https://doi.org/10.1016/..

15

How CEO/CMO characteristics affect innovation and stock ret..:

You, Ya ; Srinivasan, Shuba ; Pauwels, Koen.
Journal of the Academy of Marketing Science. 48 (2020) 6 - p. 1229-1253 , 2020

Link: https://doi.org/10.1007/..