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Journal of marketing / American Marketing Association
12
Cultural competence and cultural compensatory mechanisms in..:
, In:Copies:
Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Marketing management / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
13
Research methods for innovative cultural marketing manageme..
, In:strategy and practices
Copies:
TB Nautik 19/3 Mar 60(2012)