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Sternthal, Brian
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1

Using theoretical frameworks in behavioral research:

Calder, Bobby J. ; He, Sharlene ; Sternthal, Brian
Journal of Business Research.  161 (2023)  - p. 113758 , 2023
Link: https://doi.org/10.1016/..
 
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2

Beyond Numbers: An Ambiguity–Accessibility–Applicability Fr..:

He, Sharlene ; Sternthal, Brian ; Kirmani, Amna..
Journal of Consumer Research.  50 (2023)  1 - p. 211-232 , 2023
Link: https://doi.org/10.1093/..
 
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3

Distinguishing Constructs from Variables in Designing Resea..:

Calder, Bobby J. ; Brendl, C. Miguel ; Tybout, Alice M..
Journal of Consumer Psychology.  31 (2021)  1 - p. 188-208 , 2021
Link: https://doi.org/10.1002/..
 
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4

Value from Regulatory Construal Fit: The Persuasive Impact ..:

Lee, Angela Y. ; Keller, Punam Anand ; Sternthal, Brian
Journal of Consumer Research.  36 (2010)  5 - p. 735-747 , 2010
Link: https://doi.org/10.1086/..
 
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5

The Effects of Consumer Prior Knowledge and Processing Stra..:

Hong, Jiewen ; Sternthal, Brian
Journal of Marketing Research.  47 (2010)  2 - p. 301-311 , 2010
Link: https://doi.org/10.1509/..
 
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6

The Effects of Consumer Prior Knowledge and Processing Stra..:

HONG, JIEWEN ; STERNTHAL, BRIAN
Journal of Marketing Research.  47 (2010)  2 - p. 301-311 , 2010
Link: https://www.jstor.org/st..
 
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7

Value from Regulatory Construal Fit: The Persuasive Impact ..:

Lee, Angela Y. ; Keller, Punam Anand ; Sternthal, Brian.
Journal of Consumer Research.  36 (2010)  5 - p. 735-747 , 2010
Link: https://www.jstor.org/st..
 
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8

The Effect of Regulatory Orientation and Decision Strategy ..:

Wan, Echo Wen ; Hong, Jiewen ; Sternthal, Brian
Journal of Consumer Research.  35 (2009)  6 - p. 1026-1038 , 2009
Link: https://doi.org/10.1086/..
 
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9

Consumer decision making and aging: A commentary:

Sternthal, Brian ; Bonezzi, Andrea
Journal of Consumer Psychology.  19 (2009)  1 - p. 23-27 , 2009
Link: https://doi.org/10.1016/..
 
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10

Parity Product Features Can Enhance or Dilute Brand Evaluat..:

Malaviya, Prashant ; Sternthal, Brian
Journal of Consumer Research.  36 (2009)  1 - p. 112-121 , 2009
Link: https://doi.org/10.1086/..
 
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11

Consumer decision making and aging: A commentary:

Sternthal, Brian ; Bonezzi, Andrea
Journal of Consumer Psychology.  19 (2009)  1 - p. 23-27 , 2009
Link: https://www.jstor.org/st..
 
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12

The Effects of a Different Category Context on Target Brand..:

Nam, Myungwoo ; Sternthal, Brian
Journal of Consumer Research.  35 (2008)  4 - p. 668-679 , 2008
Link: https://doi.org/10.1086/..
 
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13

Regulating the Effects of Depletion Through Monitoring:

Echo Wen Wan ; Sternthal, Brian
Personality and Social Psychology Bulletin.  34 (2008)  1 - p. 32-46 , 2008
Link: https://doi.org/10.1177/..
 
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14

The Effects of a Different Category Context on Target Brand..:

Nam, Myungwoo ; Sternthal, Brian ; John Deighton served as editor and Mary Frances Luce served as associate editor for this article.
Journal of Consumer Research.  35 (2008)  4 - p. 668-679 , 2008
Link: https://www.jstor.org/st..
 
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15

Information Accessibility as a Moderator of Judgments: The ..:

Tybout, Alice M. ; Sternthal, Brian ; Malaviya, Prashant...
Journal of Consumer Research.  32 (2005)  1 - p. 76-85 , 2005
Link: https://www.jstor.org/st..
 
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