E-LIB Suche - Ergebnisse für: Stöttinger, Barbara

1

Balancing territorial identities: How consumers manage thei..:

Stöttinger, Barbara ; Penz, Elfriede
International Marketing Review. 36 (2019) 5 - p. 805-827 , 2019

2

Neither an Authentic Product nor a Counterfeit: The Growing..:

Qin, Yao ; Shi, Linda Hui ; Stöttinger, Barbara.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36 (2018) 3 - p. 306-321 , 2018

Link: https://doi.org/10.1002/..

3

Integrating consumers' motives with suppliers' solutions to..:

Qin, Yao ; Shi, Linda Hui ; Song, Lei..
Business Horizons. 61 (2018) 2 - p. 229-237 , 2018

Link: https://doi.org/10.1016/..

4

The State of Business Education and Research - Perspectives..:

Evirgen, Cuneyt ; Lei, Lei ; Moizer, Peter...
Rutgers Business Review. 1 (2016) 1 - p. , 2016

Link: https://ssrn.com/abstrac..

5

International marketing in the fast changing world

Advances in international marketing ; volume 26;Emerald Books

Stöttinger, Barbara ; Schlegelmilch, Bodo B. ; Zou, Shaoming - First edition . , 2015

Link: https://doi.org/10.1108/..

Copies: BB WiWi: 11a bwl 419.5/217

6

United we stand, divided we fall: How firms can engage cons..:

Cesareo, Ludovica ; Stöttinger, Barbara
Business Horizons. 58 (2015) 5 - p. 527-537 , 2015

Link: https://doi.org/10.1016/..

7

International marketing in the fast changing world

Advances in international marketing, volume 26

Stöttinger, Barbara ; Schlegelmilch, Bodo B ; Zou, Shaoming , 2015

Link: https://search.ebscohost..

8

Pricing to manage export channel relationships:

Obadia, Claude ; Stöttinger, Barbara
International Business Review. 24 (2015) 2 - p. 311-318 , 2015

Link: https://doi.org/10.1016/..

9

Concurrent Ownership of Brands and Counterfeits: Conceptual..:

Stöttinger, Barbara ; Penz, Elfriede
Psychology & Marketing. 32 (2015) 4 - p. 373-391 , 2015

Link: https://doi.org/10.1002/..

10

Biblio Service:

Stöttinger, Barbara
Management International Review. 52 (2012) 6 - p. 901-904 , 2012

Link: https://doi.org/10.1007/..

11

A comparison of the emotional and motivational aspects in t..:

Penz, Elfriede ; Stöttinger, Barbara
Journal of Brand Management. 19 (2012) 7 - p. 581-594 , 2012

Link: https://doi.org/10.1057/..

12

Value of Regional Brands in Europe:

Stöttinger, Barbara ; Penz, Elfriede
Marketing ZFP. 33 (2011) 1 - p. 68-80 , 2011

Link: https://doi.org/10.15358..

13

Value of Regional Brands in Europe: How Consumers in Five E..:

Stöttinger, Barbara ; Penz, Elfriede
Marketing: Zeitschrift für Forschung und Praxis. 33 (2011) 1 - p. 68-80 , 2011

Link: http://dx.doi.org/10.153..

14

Internationale Pricing-Prozesse in der Unternehmenspraxis

, In: Qualitative Marktforschung / Renate Buber; Hartmut H. Holzmüller (Hrsg.)

Bestandsaufnahme und Implikation aus ausgewählten Industri...

Stöttinger, Barbara. (2009) - p. 1043-1061

Copies: Zentrale; TB Wirtschaft; BB WiWi;

15

Internationale Pricing-Prozesse in der Unternehmenspraxis:

, In: Qualitative Marktforschung,

Stöttinger, Barbara - p. 1043-1061 , 2009

Link: https://doi.org/10.1007/..