E-LIB Suche - Ergebnisse für: Stourm, Valeria

1

Cross-reward effects in a coalition loyalty program: The im..:

Stourm, Valeria ; Bradlow, Eric T.
International Journal of Research in Marketing. 40 (2023) 2 - p. 276-293 , 2023

Link: https://doi.org/10.1016/..

2

Cross-Reward Effects in a Coalition Loyalty Program: The Im..:

Stourm, Valeria ; Bradlow, Eric
Forthcoming at International Journal of Research in Marketing. , 2022

Link: https://ssrn.com/abstrac..

3

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://www.jstor.org/st..

4

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://doi.org/10.1007/..

5

Refocusing Loyalty Programs in the Era of Big Data: A Socie..:

Stourm, Valeria ; Neslin, Scott ; Bradlow, Eric...
Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.. , 2020

Link: https://ssrn.com/abstrac..

6

Incorporating hidden costs of annoying ads in display aucti..:

Stourm, Valeria ; Bax, Eric
International Journal of Research in Marketing. 34 (2017) 3 - p. 622-640 , 2017

Link: https://doi.org/10.1016/..

7

Stockpiling points in linear loyalty programs:

, In: Journal of marketing research / American Marketing Association

Stourm, Valeria ; Bradlow, Eric T.. (2015) 2 - p. 253-267

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

8

Stockpiling Points in Linear Loyalty Programs:

Stourm, Valeria ; Bradlow, Eric T. ; Fader, Peter S.
Journal of Marketing Research. 52 (2015) 2 - p. 253-267 , 2015

Link: https://doi.org/10.1509/..

9

Stockpiling Points in Linear Loyalty Programs:

STOURM, VALERIA ; BRADLOW, ERIC T. ; FADER, PETER S.
Journal of Marketing Research. 52 (2015) 2 - p. 253-267 , 2015

Link: https://www.jstor.org/st..

10

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott ; Bradlow, Eric...
uri/info:doi/10.1007/s11002-020-09523-x. , 2020

Link: http://hdl.handle.net/20..

11

Refocusing Loyalty Programs in the Era of Big Data: A Socie..:

Stourm, Valeria ; Neslin, Scott A ; Bradlow, Eric T...
https://digitalcommons.odu.edu/marketing_pubs/18. , 2020

Link: https://digitalcommons.o..

12

Incorporating Hidden Costs of Annoying Ads in Display Aucti..:

Stourm, Valeria ; Bax, Eric
http://arxiv.org/abs/1411.0710. , 2014

Link: http://arxiv.org/abs/141..