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Stürze, Sascha
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1

Agile marketing performance management 

10 success factors for maximizing marketing ROI dynamically  Management for Professionals
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. , [2022]
Copies:  BB WiWi: 11a bwl 419/035
 
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2

Campaign Tracking and Successful Marketing Controlling:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 41-49 , 2022
Link: https://doi.org/10.1007/..
 
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3

Optimised Budget Allocation in Marketing "Beyond Media":

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 5-14 , 2022
Link: https://doi.org/10.1007/..
 
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4

Quantitative Consideration of the Long-Term Effect of Marke..:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 15-23 , 2022
Link: https://doi.org/10.1007/..
 
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5

Marketing in 2023ff: Agility as the "New Normal":

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 113-115 , 2022
Link: https://doi.org/10.1007/..
 
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6

"The Good, The Bad and The Ugly": Data Requirements and For..:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 91-98 , 2022
Link: https://doi.org/10.1007/..
 
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7

Agile Marketing, Agile Budgeting:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 81-89 , 2022
Link: https://doi.org/10.1007/..
 
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8

Multi-touch Attribution and Unified Measurement:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 59-66 , 2022
Link: https://doi.org/10.1007/..
 
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9

Agile Marketing Performance Management: 10 Success Factors .. 

Management for Professionals
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - 1st ed. 2022 . , 2022
Link: https://doi.org/10.1007/..
 
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10

Individual Targeting and Privacy:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 67-79 , 2022
Link: https://doi.org/10.1007/..
 
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11

In- Versus Outsourcing and Vendor Selection:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 99-112 , 2022
Link: https://doi.org/10.1007/..
 
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12

Introduction:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 1-3 , 2022
Link: https://doi.org/10.1007/..
 
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13

Striking the Right Balance: Image vs. Performance Marketing:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 25-39 , 2022
Link: https://doi.org/10.1007/..
 
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14

Modelling, Model Architecture, and Model Quality:

, In: Management for Professionals; Agile Marketing Performance Management,
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio. - p. 51-58 , 2022
Link: https://doi.org/10.1007/..
 
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15

Agiles Marketing Performance Management 

10 Erfolgsfaktoren für eine dynamische Optimierung des Mar...  Springer eBook Collection
Stürze, Sascha ; Hoyer, Markus ; Righetti, Claudio.. , [2021]
Link: https://doi.org/10.1007/..
 
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Related subjects
Marketing