Suárez Álvarez, Leticia
772  results:
Search for persons X
?
9

The word of mouth dynamic 

, In: Journal of advertising research / Advertising Research Foundation
how positive (and negative) WOM drives purchase probability... 
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
?
11

Effects of complaint management on loyalty versus probabili..:

, In: Advances in tourism destination marketing / ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu
 
1-15