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Journal of advertising research / Advertising Research Foundation
9
The word of mouth dynamic
, In:how positive (and negative) WOM drives purchase probability...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Advances in tourism destination marketing / ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu
11