Suárez-Álvarez, Leticia
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4

The word of mouth dynamic 

, In: Journal of advertising research / Advertising Research Foundation
how positive (and negative) WOM drives purchase probability... 
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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6

Effects of complaint management on loyalty versus probabili..:

, In: Advances in tourism destination marketing / ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu
 
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