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Suemanotham, Torpong
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Product placement in video games as a marketing strategy 

, In: Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
an attempt to analysis in Disney company 
Hernández, Asunción ; Suemanotham, Torpong ; Vila, Natalia... (2011)  - p. 3-20
Copies:  Zentrale:E02 a bwl 430/328; BB WiWi: 11a bwl 430/328a
 
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