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Sung, Billy
124  results:
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1

Why Do Park Visitors Engage With Social Media for Peer-to-P..:

Sung, Billy ; Lee, Sean ; Kok, Keegan..
Leisure Sciences.  , 2024
Link: https://doi.org/10.1080/..
 
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2

Growers' perceptions and attitudes towards fungicide resist..:

Olita, Toto ; Stankovic, Michelle ; Sung, Billy..
Scientific Reports.  14 (2024)  1 - p. , 2024
Link: https://doi.org/10.1038/..
 
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3

User experiences with 360 brand videos: device experiences,..:

Butcher, Luke ; Sung, Billy
Journal of Brand Management.  31 (2024)  4 - p. 401-414 , 2024
Link: https://doi.org/10.1057/..
 
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4

Hitting it out of the park with park personality: Scale dev..:

Quintal, Vanessa ; Sung, Billy ; Liu, Matthew Tingchi.
Journal of Destination Marketing & Management.  31 (2024)  - p. 100869 , 2024
Link: https://doi.org/10.1016/..
 
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5

Evaluating a virtual reality dementia training experience u..:

Stafford, Andrew ; Bender, Stuart ; Parsons, Kiran.
Australasian Journal on Ageing.  , 2024
Link: https://doi.org/10.1111/..
 
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6

Examining the mediating role of consumer desire for luxury:..:

Wang, Xujia ; Sung, Billy ; Phau, Ian
Journal of International Consumer Marketing.  36 (2024)  4 - p. 301-319 , 2024
Link: https://doi.org/10.1080/..
 
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7

How profanity in influences perceived authenticity and perc..:

Lie, David Sugianto ; Sung, Billy ; Stankovic, Michelle.
Decision Support Systems.  178 (2024)  - p. 114144 , 2024
Link: https://doi.org/10.1016/..
 
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8

How rarity and exclusivity influence types of perceived val..:

Wang, Xujia ; Sung, Billy ; Phau, Ian
Journal of Brand Management.  , 2024
Link: https://doi.org/10.1057/..
 
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9

Are two reasons better than one? How natural and ethical ap..:

Septianto, Felix ; Sung, Billy ; Duong, Chien.
Journal of Retailing and Consumer Services.  71 (2023)  - p. 103225 , 2023
Link: https://doi.org/10.1016/..
 
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10

Let voice assistants sound like a machine: Voice and task t..:

Im, Hyunjoo ; Sung, Billy ; Lee, Garim.
Computers in Human Behavior.  145 (2023)  - p. 107791 , 2023
Link: https://doi.org/10.1016/..
 
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11

The effect of severe imagery in advertising on charitable b..:

Sung, Billy ; Septianto, Felix ; Stankovic, Michelle
Journal of Consumer Affairs.  57 (2023)  3 - p. 1352-1376 , 2023
Link: https://doi.org/10.1111/..
 
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12

Prior memory encoding of negative distractors biases emotio..:

Jia, Lei ; Zhao, Yuling ; Sung, Billy...
Cognition and Emotion.  37 (2023)  6 - p. 1116-1122 , 2023
Link: https://doi.org/10.1080/..
 
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13

Technology in aged care: a qualitative survey of academic, ..:

Lion, Katarzyna M. ; Murfield, Jenny ; Sriram, Deepa...
Contemporary Nurse.  59 (2023)  4-5 - p. 311-322 , 2023
Link: https://doi.org/10.1080/..
 
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14

Optimizing the Dissemination of Nature-Based Park Safety In..:

Sung, Billy ; Volgger, Michael ; Kok, Keegan.
Leisure Sciences.  , 2023
Link: https://doi.org/10.1080/..
 
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15

Revisiting experiential marketing: a Delphi study:

Davey, Andrew ; Sung, Billy ; Butcher, Luke
Journal of Brand Management.  31 (2023)  1 - p. 16-37 , 2023
Link: https://doi.org/10.1057/..
 
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