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Tähtinen, Jaana
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1

Microentrepreneurs as Socially Responsible Leaders:

Simunaniemi, Anna-Mari ; Valkjärvi, Mira ; Franzén, Riikka...
South Asian Journal of Business and Management Cases.  12 (2023)  1 - p. 14-30 , 2023
Link: https://doi.org/10.1177/..
 
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2

A conceptual analysis of labels referring to brand co-creat..:

, In: Research Handbook on Brand Co-Creation,
Tähtinen, Jaana - p. 2-31 , 2022
Link: https://doi.org/10.4337/..
 
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3

Ironic festival brand co-creation:

Suomi, Kati ; Luonila, Mervi ; Tähtinen, Jaana
Journal of Business Research.  106 (2020)  - p. 211-220 , 2020
Link: https://doi.org/10.1016/..
 
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4

Conceptually confused, but on a field level? A method for c..:

Tähtinen, Jaana ; Havila, Virpi
Marketing Theory.  19 (2018)  4 - p. 533-557 , 2018
Link: https://doi.org/10.1177/..
 
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5

Health and Behavioral Survey of over 8000 Finnish Cats:

Vapalahti, Katariina ; Virtala, Anna-Maija ; Joensuu, Tara A....
Frontiers in Veterinary Science.  3 (2016)  - p. , 2016
Link: https://doi.org/10.3389/..
 
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6

The NoRD as a community of practice in research:

Holmlund, Maria ; Tähtinen, Jaana ; Ryan, Annmarie
Marketing Theory.  16 (2016)  2 - p. 269-271 , 2016
Link: https://doi.org/10.1177/..
 
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7

In more ways than one: The role of academic gatherings in t..:

Ryan, Annmarie ; Holmlund, Maria ; Tähtinen, Jaana
Marketing Theory.  16 (2016)  2 - p. 271-275 , 2016
Link: https://doi.org/10.1177/..
 
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8

How to develop theory and keep our jobs? The role of academ..:

Tähtinen, Jaana ; Ryan, Annmarie ; Holmlund, Maria
Marketing Theory.  16 (2015)  2 - p. 250-256 , 2015
Link: https://doi.org/10.1177/..
 
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9

Purchasing as market-shaping: The case of component-based s..:

Ulkuniemi, Pauliina ; Araujo, Luis ; Tähtinen, Jaana
Industrial Marketing Management.  44 (2015)  - p. 54-62 , 2015
Link: https://doi.org/10.1016/..
 
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10

Networked business model development for emerging technolog..:

Palo, Teea ; Tähtinen, Jaana
Industrial Marketing Management.  42 (2013)  5 - p. 773-782 , 2013
Link: https://doi.org/10.1016/..
 
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11

Branding activities of a micro industrial services company:

Sandbacka, Jenny ; Nätti, Satu ; Tähtinen, Jaana
Journal of Services Marketing.  27 (2013)  2 - p. 166-177 , 2013
Link: https://doi.org/10.1108/..
 
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12

Intermediary roles in local mobile advertising: Findings fr..:

Komulainen, Hanna ; Mainela, Tuija ; Tähtinen, Jaana
Journal of Marketing Communications.  22 (2013)  2 - p. 155-169 , 2013
Link: https://doi.org/10.1080/..
 
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13

Putting critical realism to work in the study of business r..:

Ryan, Annmarie ; Tähtinen, Jaana ; Vanharanta, Markus.
Industrial Marketing Management.  41 (2012)  2 - p. 300-311 , 2012
Link: https://doi.org/10.1016/..
 
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14

A network perspective on business models for emerging techn..:

Palo, Teea ; Tähtinen, Jaana ; Ulkuniemi, Pauliina
Journal of Business & Industrial Marketing.  26 (2011)  5 - p. 377-388 , 2011
Link: https://doi.org/10.1108/..
 
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15

The involvement and influence of emotions in problematic bu..:

Tähtinen, Jaana ; Blois, Keith
Industrial Marketing Management.  40 (2011)  6 - p. 907-918 , 2011
Link: https://doi.org/10.1016/..
 
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