E-LIB Suche - Ergebnisse für: Talarzyk, William Wayne

1

Marketing:

Beckman, Theodore N. ; Davidson, William R. ; Talarzyk, William Wayne - 9. ed . , 1973

Copies: Zentrale:Magazin gd 9215

2

Cases in promotional strategy:

Engel, James F. ; Talarzyk, William Wayne ; Larson, Carl M. , 1971

Copies: Zentrale:Magazin 03.k.6538

3

Electronic Information Systems for Consumers: An Evaluation..:

Widing II, Robert E. ; Talarzyk, W. Wayne
Journal of Marketing Research. 30 (1993) 2 - p. 125-141 , 1993

Link: https://www.jstor.org/st..

4

Cases in marketing management and strategy:

Blackwell, Roger D. ; Johnston, Wesley J. ; Talarzyk, W. Wayne , 1985

Copies: Zentrale:E02 a bwl 412 mb/788

5

Contemporary cases in marketing:

Talarzyk, W. Wayne - 3. ed . , 1983

Copies: Zentrale:E02 a bwl 419 eb/618(3)

6

Cases for analysis in marketing:

Talarzyk, W. Wayne - 2. ed . , 1981

Copies: Zentrale:Magazin 02.x.6053

7

Profiling bankamericard (visa) and master charge holders:

Hawes, Douglass K. ; Talarzyk, W. Wayne ; Blackwell, Roger D.
Journal of the Academy of Marketing Science. 6 (1978) 1-2 - p. 101-113 , 1978

Link: https://doi.org/10.1007/..

8

Applying the marketing concept to design new products:

Ginter, James L. ; Talarzyk, W.Wayne
Journal of Business Research. 6 (1978) 1 - p. 51-66 , 1978

Link: https://doi.org/10.1016/..

9

Correlates of Satisfaction and Dissatisfaction With Clothin..:

WALL, MARJORIE ; DICKEY, LOIS E. ; TALARZYK, W. WAYNE
The Journal of Consumer Affairs. 12 (1978) 1 - p. 104-115 , 1978

Link: https://www.jstor.org/st..

10

Perceived instrumentality and value importance as determina..:

, In: Journal of marketing research / American Marketing Association

Sheth, Jagdish N. ; Talarzyk, W. Wayne. (1972) 1 - p. 6-9

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

11

An Attitude Model for the Study of Brand Preference:

Bass, Frank M. ; Talarzyk, W. Wayne
Journal of Marketing Research. 9 (1972) 1 - p. 93-96 , 1972

Link: https://www.jstor.org/st..

12

A Reply to the Response to Bass, Talarzyk, and Sheth:

Talarzyk, W. Wayne
Journal of Marketing Research. 9 (1972) 4 - p. 465-467 , 1972

Link: https://www.jstor.org/st..

13

Perceived Instrumentality and Value Importance as Determina..:

Sheth, Jagdish N. ; Talarzyk, W. Wayne
Journal of Marketing Research. 9 (1972) 1 - p. 6-9 , 1972

Link: https://www.jstor.org/st..

14

The Influence of Package Copy Claims on Consumer Product Ev..:

Dean, Michael L. ; Engel, James F. ; Talarzyk, W. Wayne
Journal of Marketing. 36 (1972) 2 - p. 34-39 , 1972

Link: https://www.jstor.org/st..

15

Retailing and Online Consumer Information Services (OLCISs):

Falk, Heiko ; Wayne Talarzyk, W. ; Widing, Robert E.
International Journal of Retail & Distribution Management. 22 (1994) 7 - p. 18-23 , 1994

Link: https://doi.org/10.1108/..