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Tanford, Sarah
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1

Effects of media portrayal on perceived cruise risk, image,..:

Book, Laura A. ; Tanford, Sarah ; Baloglu, Seyhmus
Tourism Management Perspectives.  48 (2023)  - p. 101126 , 2023
Link: https://doi.org/10.1016/..
 
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2

Post-Pandemic hotel cancellation policy: Situational cues a..:

Kim, Eun Joo ; Kim, Esther L. ; Kim, Minji.
Journal of Hospitality and Tourism Management.  55 (2023)  - p. 153-160 , 2023
Link: https://doi.org/10.1016/..
 
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3

Risky Business: Effects of Risk-Related Reviews and Priming..:

Cain, Lisa ; Kim, Eun Joo ; Tanford, Sarah
Journal of Travel Research.  63 (2023)  1 - p. 64-79 , 2023
Link: https://doi.org/10.1177/..
 
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4

The Role of Online Reviews and Salary on Hospitality Studen..:

Self, Timothy T. ; Book, Laura ; Tanford, Sarah
Journal of Hospitality & Tourism Education.  36 (2022)  1 - p. 74-84 , 2022
Link: https://doi.org/10.1080/..
 
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5

The windfall gain effect: Using a surprise discount to stim..:

Kim, Esther L. ; Tanford, Sarah
International Journal of Hospitality Management.  95 (2021)  - p. 102918 , 2021
Link: https://doi.org/10.1016/..
 
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6

Influence of scarcity on travel decisions and cognitive dis..:

Kim, Eun Joo ; Choi, Choongbeom ; Tanford, Sarah
Asia Pacific Journal of Tourism Research.  25 (2020)  7 - p. 721-735 , 2020
Link: https://doi.org/10.1080/..
 
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7

The Effect of Priming and Customer Reviews on Sustainable T..:

Kim, Eun Joo ; Tanford, Sarah ; Book, Laura A.
Journal of Travel Research.  60 (2020)  1 - p. 86-101 , 2020
Link: https://doi.org/10.1177/..
 
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8

Priming social media and framing cause-related marketing to..:

Tanford, Sarah ; Kim, Minji ; Kim, Eun Joo
Journal of Sustainable Tourism.  28 (2020)  11 - p. 1762-1781 , 2020
Link: https://doi.org/10.1080/..
 
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9

Turning Discounts Into Profits: Factors Influencing Online ..:

Kim, Esther L. ; Tanford, Sarah
Cornell Hospitality Quarterly.  62 (2020)  4 - p. 438-454 , 2020
Link: https://doi.org/10.1177/..
 
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10

Hotel review framing and the "law of small numbers":

Cain, Lisa N. ; Kim, Eun Joo ; Tanford, Sarah
Journal of Consumer Behaviour.  20 (2020)  3 - p. 501-511 , 2020
Link: https://doi.org/10.1002/..
 
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11

Simultaneous effects of multiple cues in restaurant reviews:

Kim, Esther L. ; Tanford, Sarah
Journal of Services Marketing.  33 (2019)  5 - p. 521-531 , 2019
Link: https://doi.org/10.1108/..
 
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12

Seeking reward or avoiding risk from restaurant reviews: do..:

Kim, Esther L. ; Tanford, Sarah
International Journal of Contemporary Hospitality Management.  31 (2019)  12 - p. 4482-4499 , 2019
Link: https://doi.org/10.1108/..
 
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13

Building loyalty through reward programs: The influence of ..:

Hwang, Eunmin ; Baloglu, Seyhmus ; Tanford, Sarah
International Journal of Hospitality Management.  76 (2019)  - p. 19-28 , 2019
Link: https://doi.org/10.1016/..
 
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14

Family versus couples: How travel goal influences evaluatio..:

Kim, Eun Joo ; Tanford, Sarah ; Choi, Choongbeom
Journal of Vacation Marketing.  26 (2019)  1 - p. 3-17 , 2019
Link: https://doi.org/10.1177/..
 
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15

Customer reviews are not always informative: The impact of ..:

Book, Laura A. ; Tanford, Sarah ; Chang, Wen
Journal of Retailing and Consumer Services.  41 (2018)  - p. 272-280 , 2018
Link: https://doi.org/10.1016/..
 
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