E-LIB Suche - Ergebnisse für: Taute, Harry A.

1

Brand tribalism in technology and sport: determinants and o..:

Sierra, Jeremy J. ; Taute, Harry A.
Journal of Brand Management. 26 (2018) 2 - p. 209-225 , 2018

2

A brand foci model to explain achievement needs: a contradi..:

Sierra, Jeremy J. ; Taute, Harry A. ; Lee, Byung-Kwan
Asia Pacific Journal of Marketing and Logistics. 29 (2017) 4 - p. 743-758 , 2017

Link: https://doi.org/10.1108/..

3

A sequential process of brand tribalism, brand pride and br..:

Taute, Harry A. ; Sierra, Jeremy J. ; Carter, Larry L..
Journal of Product & Brand Management. 26 (2017) 3 - p. 239-250 , 2017

Link: https://doi.org/10.1108/..

4

Explaining behavior in brand communities: A sequential mode..:

Sierra, Jeremy J. ; Badrinarayanan, Vishag A. ; Taute, Harry A.
Computers in Human Behavior. 55 (2016) - p. 626-632 , 2016

Link: https://doi.org/10.1016/..

5

Examining causal relationships among international experien..:

, In: International marketing in the fast changing world / ed. by Barbara Stöttinger; Bodo B. Schlegelmilch; Shaoming Zou

Xu, Hui ; Taute, Harry A. ; Dishman, Paul.. (2015) - p. 135-156

Copies: BB WiWi: 11a bwl 419.5/217

6

An Examination of Emotional Information Management in Gift ..:

Taute, Harry A. ; Sierra, Jeremy J.
Psychology & Marketing. 32 (2015) 2 - p. 203-218 , 2015

Link: https://doi.org/10.1002/..

7

Unhealthy Food and Beverage Consumption: An Investigative M..:

Sierra, Jeremy J. ; Turri, Anna M. ; Taute, Harry A.
Journal of Foodservice Business Research. 18 (2015) 5 - p. 470-488 , 2015

Link: https://doi.org/10.1080/..

8

Examining Causal Relationships among International Experien..:

, In: International Marketing in the Fast Changing World; Advances in International Marketing,

Xu, Hui ; Taute, Harry A. ; Dishman, Paul. - p. 135-156 , 2015

Link: https://doi.org/10.1108/..

9

Determinants of Intentions to Purchase Unhealthy Food and B..:

Sierra, Jeremy J. ; Taute, Harry A. ; Turri, Anna M.
Journal of Food Products Marketing. 21 (2015) 5 - p. 503-520 , 2015

Link: https://doi.org/10.1080/..

10

Perceived needs and emotional responses to brands

, In: The journal of brand management

a dual-process view

Taute, Harry A. ; Sierra, Jeremy J.. (2014) 1 - p. 23-42

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

11

Determinants and Outcomes of Online Brand Tribalism: Explor..:

Badrinarayanan, Vishag A. ; Sierra, Jeremy J. ; Taute, Harry A.
Psychology & Marketing. 31 (2014) 10 - p. 853-870 , 2014

Link: https://doi.org/10.1002/..

12

Brand tribalism: an anthropological perspective:

A. Taute, Harry ; Sierra, Jeremy ; C. Leventhal, Richard
Journal of Product & Brand Management. 23 (2014) 1 - p. 2-15 , 2014

Link: https://doi.org/10.1108/..

13

Perceived needs and emotional responses to brands: A dual-p..:

Taute, Harry A ; Peterson, Jeff ; Sierra, Jeremy J
Journal of Brand Management. 21 (2013) 1 - p. 23-42 , 2013

Link: https://doi.org/10.1057/..

14

Explaining NFL fans' purchase intentions for revered and re..:

Sierra, Jeremy J. ; Taute, Harry A. ; Heiser, Robert S.
Journal of Retailing and Consumer Services. 19 (2012) 3 - p. 332-342 , 2012

Link: https://doi.org/10.1016/..

15

EMOTIONAL INFORMATION MANAGEMENT AND RESPONSES TO EMOTIONAL..:

Taute, Harry A. ; McQuitty, Shaun ; Sautter, Elise Pookie
Journal of Advertising. 40 (2011) 3 - p. 31-43 , 2011

Link: https://www.jstor.org/st..