E-LIB Suche - Ergebnisse für: Tavassoli, Nader T.

1

The end of averages for marketing budgets:

Tavassoli, Nader T ; Moorman, Christine - [First edition] . , 2023

2

Brands in the Labor Market: How Vertical and Horizontal Bra..:

Moorman, Christine ; Sorescu, Alina ; Tavassoli, Nader T.
Journal of Marketing Research. 61 (2023) 2 - p. 204-224 , 2023

Link: https://doi.org/10.1177/..

3

To buy or how much to buy? Partition dependence in purchase..:

Tavassoli, Nader T. ; Visentin, Matteo
Marketing Letters. 33 (2021) 2 - p. 177-188 , 2021

Link: https://doi.org/10.1007/..

4

Wertvolle Ressourcen:

, In: Always Ahead im Marketing,

Lambe, C. Jay ; Blümelhuber, Christian ; Tavassoli, Nader T.... - p. 375-430 , 2015

Link: https://doi.org/10.1007/..

5

Employee-Based Brand Equity: Why Firms with Strong Brands P..:

TAVASSOLI, NADER T. ; SORESCU, ALINA ; CHANDY, RAJESH
Journal of Marketing Research. 51 (2014) 6 - p. 676-690 , 2014

Link: https://www.jstor.org/st..

6

Employee-Based Brand Equity: Why Firms with Strong Brands P..:

Tavassoli, Nader T. ; Sorescu, Alina ; Chandy, Rajesh
Journal of Marketing Research. 51 (2014) 6 - p. 676-690 , 2014

Link: https://doi.org/10.1509/..

7

The Influence of Selective Attention and Inattention to Pro..:

Janiszewski, Chris ; Kuo, Andrew ; Tavassoli, Nader T.
Journal of Consumer Research. 39 (2013) 6 - p. 1258-1274 , 2013

Link: https://www.jstor.org/st..

8

The Influence of Selective Attention and Inattention to Pro..:

Janiszewski, Chris ; Kuo, Andrew ; Tavassoli, Nader T.
Journal of Consumer Research. 39 (2013) 6 - p. 1258-1274 , 2013

Link: https://doi.org/10.1086/..

9

Gender Identity Salience and Perceived Vulnerability to Bre..:

PUNTONI, STEFANO ; SWELDENS, STEVEN ; TAVASSOLI, NADER T.
Journal of Marketing Research. 48 (2011) 3 - p. 413-424 , 2011

Link: https://www.jstor.org/st..

10

Gender Identity Salience and Perceived Vulnerability to Bre..:

Puntoni, Stefano ; Sweldens, Steven ; Tavassoli, Nader T.
Journal of Marketing Research. 48 (2011) 3 - p. 413-424 , 2011

Link: https://doi.org/10.1509/..

11

Categorization by groups and individuals:

Hamilton, Rebecca W. ; Puntoni, Stefano ; Tavassoli, Nader T.
Organizational Behavior and Human Decision Processes. 112 (2010) 1 - p. 70-81 , 2010

Link: https://doi.org/10.1016/..

12

Social Context and Advertising Memory:

Puntoni, Stefano ; Tavassoli, Nader T.
Journal of Marketing Research. 44 (2007) 2 - p. 284-296 , 2007

Link: https://www.jstor.org/st..

13

Social Context and Advertising Memory:

Puntoni, Stefano ; Tavassoli, Nader T.
Journal of Marketing Research. 44 (2007) 2 - p. 284-296 , 2007

Link: https://doi.org/10.1509/..

14

Spoken and Typed Expressions of Repeated Attitudes: Matchin..:

Tavassoli, Nader T. ; Fitzsimons, Gavan J.
Journal of Consumer Research. 33 (2006) 2 - p. 179-187 , 2006

Link: https://doi.org/10.1086/..

15

Spoken and Typed Expressions of Repeated Attitudes: Matchin..:

Tavassoli, Nader T. ; Fitzsimons, Gavan J. ; Dawn Iacobucci served as editor and Gita Johar served as associate editor for this article.
Journal of Consumer Research. 33 (2006) 2 - p. 179-187 , 2006

Link: https://www.jstor.org/st..