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Teixeira, Sandrina
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1

Using influencer marketing as a digital business strategy:

Souza, Elnivan ; Oliveira, Zaila ; Teixeira, Sara. , 2024
Link: http://services.igi-glob..
 
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2

The use of artificial intelligence in digital marketing 

competitive strategies and tactics 
Teixeira, Sandrina ; Remondes, Jorge , [2024]
Link: http://services.igi-glob..
 
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3

The Influence of Social Media Marketing Activity on Purchas..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Lima, Ana ; Teixeira, Sandrina ; Cruz, Marco - p. 327-341 , 2024
Link: https://doi.org/10.1007/..
 
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4

Understanding the Impact of Online Communication Strategies..:

Teixeira, Sara ; Oliveira, Zaila ; Teixeira, Sandrina.
Sustainability.  15 (2023)  20 - p. 14784 , 2023
Link: https://doi.org/10.3390/..
 
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5

The Antecedents of Customer Satisfaction in the Portuguese ..:

Torrão, José ; Teixeira, Sandrina
Sustainability.  15 (2023)  3 - p. 2778 , 2023
Link: https://doi.org/10.3390/..
 
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6

Online strategies of brands: A case of Portuguese luxury fa..:

Teixeira, Sandrina ; Luís Reis, José ; Barbosa, Belém.
Innovative Marketing.  19 (2023)  1 - p. 72-85 , 2023
Link: https://doi.org/10.21511..
 
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7

The Use of Social Media: Influence of Content Marketing for..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Connecting With Consumers Through Effective Personalization and Programmatic Advertising,
Oliveira, Zaíla ; Teixeira, Sara ; Teixeira, Sandrina. - p. 243-267 , 2023
Link: https://doi.org/10.4018/..
 
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8

Digital Storytelling Impact on Consumer Engagement:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Lima, Joana ; Teixeira, Sandrina ; Moreira, José - p. 293-307 , 2023
Link: https://doi.org/10.1007/..
 
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9

Implementing automation initiatives in companies to create ..:

Remondes, Jorge ; Teixeira, Sandrina , 2022
Link: http://services.igi-glob..
 
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10

Study of the Relationship Between Sensory Marketing and Con..:

, In: Advances in Tourism, Technology and Systems; Smart Innovation, Systems and Technologies,
Teixeira, Sandrina ; Gonçalves, Maria José Angélico ; Reis, Ana - p. 499-518 , 2022
Link: https://doi.org/10.1007/..
 
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11

How Collectivism Affects Organic Food Purchase Intention an..:

Roseira, Catarina ; Teixeira, Sandrina ; Barbosa, Belem.
Sustainability.  14 (2022)  12 - p. 7361 , 2022
Link: https://doi.org/10.3390/..
 
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12

Luxury Fashion Brands' Website Strategies: A Study with Por..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Teixeira, Sandrina ; Barbosa, Belém ; Ferreira, Cátia. - p. 717-732 , 2022
Link: https://doi.org/10.1007/..
 
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13

Information Technology Adoption on Digital Marketing: A Lit..:

Figueiredo, Fátima ; Gonçalves, Maria José Angélico ; Teixeira, Sandrina
Informatics.  8 (2021)  4 - p. 74 , 2021
Link: https://doi.org/10.3390/..
 
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14

Leadership challenges in the context of university 4.0. A t..:

Rocha, Álvaro ; Gonçalves, Maria José Angélico ; da Silva, Amélia Ferreira..
Computational and Mathematical Organization Theory.  28 (2021)  3 - p. 214-246 , 2021
Link: https://doi.org/10.1007/..
 
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15

A Longitudinal Study About Mobile Applications in the Touri..:

, In: Advances in Tourism, Technology and Systems; Smart Innovation, Systems and Technologies,
Teixeira, Sandrina ; Angélico, Maria José ; Abreu, António José. - p. 547-556 , 2020
Link: https://doi.org/10.1007/..
 
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