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The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
volume 2 ,
3
New media, new uses, new metrics:
, In:volume 2
Copies:
Zentrale:E03 a puz 873/721-2
?
The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
volume 1 ,
4
Traditional advertising transformed:
, In:volume 1
Copies:
Zentrale:E03 a puz 873/721-1