E-LIB Suche - Ergebnisse für: Toubia, Olivier

1

The topography of thought:

Berger, Jonah ; Toubia, Olivier ; Kosinski, Michal
PNAS Nexus. 3 (2024) 5 - p. , 2024

Link: https://doi.org/10.1093/..

2

Artificial intelligence in marketing

Review of Marketing Research, volume 20

Sudhir, K ; Toubia, Olivier ; Malhotra, Naresh K - First edition . , 2023

Link: https://search.ebscohost..

3

A quantitative study of non-linearity in storytelling:

Piper, Andrew ; Toubia, Olivier
Poetics. 98 (2023) - p. 101793 , 2023

Link: https://doi.org/10.1016/..

4

The More You Ask, the Less You Get: When Additional Questio..:

Li, Ye ; Krefeld-Schwalb, Antonia ; Wall, Daniel G....
Journal of Marketing Research. 59 (2022) 5 - p. 963-982 , 2022

Link: https://doi.org/10.1177/..

5

Online Advertising Suppresses Visual Competition during Pla..:

van der Lans, Ralf ; Pieters, Rik ; Wedel, Michel...
Journal of Consumer Research. 48 (2021) 3 - p. 374-393 , 2021

Link: https://doi.org/10.1093/..

6

How quantifying the shape of stories predicts their success:

Toubia, Olivier ; Berger, Jonah ; Eliashberg, Jehoshua
Proceedings of the National Academy of Sciences. 118 (2021) 26 - p. , 2021

Link: https://doi.org/10.1073/..

7

A Poisson Factorization Topic Model for the Study of Creati..:

Toubia, Olivier
Journal of Marketing Research. 58 (2020) 6 - p. 1142-1158 , 2020

Link: https://doi.org/10.1177/..

8

The More You Ask, the Less You Get: When Additional Questio..:

Li, Ye ; Krefeld-Schwalb, Antonia ; Wall, Daniel... , 2020

Link: https://ssrn.com/abstrac..

9

Profiling Victims of Investment Fraud: Mindsets and Risky B..:

Deliema, Marguerite ; Shadel, Doug ; Pak, Karla...
Journal of Consumer Research. 46 (2019) 5 - p. 904-914 , 2019

Link: https://doi.org/10.1093/..

10

Search query formation by strategic consumers:

Liu, Jia ; Toubia, Olivier
Quantitative Marketing and Economics. 18 (2019) 2 - p. 155-194 , 2019

Link: https://doi.org/10.1007/..

11

What's the Catch? Suspicion of Bank Motives and Sluggish Re..:

Johnson, Eric J. ; Meier, Stephan ; Toubia, Olivier
The Review of Financial Studies. 32 (2019) 2 - p. 467-495 , 2019

Link: https://www.jstor.org/st..

12

Extracting Features of Entertainment Products: A Guided Lat..:

Toubia, Olivier ; Iyengar, Garud ; Bunnell, Renée.
Journal of Marketing Research. 56 (2019) 1 - p. 18-36 , 2019

Link: https://www.jstor.org/st..

13

Extracting Features of Entertainment Products: A Guided Lat..:

Toubia, Olivier ; Iyengar, Garud ; Bunnell, Renée.
Journal of Marketing Research. 56 (2018) 1 - p. 18-36 , 2018

Link: https://doi.org/10.1177/..

14

Attention, Information Processing, and Choice in Incentive-..:

Yang, Liu (Cathy) ; Toubia, Olivier ; de Jong, Martijn G.
Journal of Marketing Research. 55 (2018) 6 - p. 783-800 , 2018

Link: https://doi.org/10.1177/..

15

A Semantic Approach for Estimating Consumer Content Prefere..:

Liu, Jia ; Toubia, Olivier
Marketing Science. 37 (2018) 6 - p. 930-952 , 2018

Link: https://www.jstor.org/st..