E-LIB Suche - Ergebnisse für: Townsend, Claudia

1

Hideous but worth it: Distinctive ugliness as a signal of l..:

Cesareo, Ludovica ; Townsend, Claudia ; Pavlov, Eugene
Journal of the Academy of Marketing Science. 51 (2022) 3 - p. 636-657 , 2022

Link: https://doi.org/10.1007/..

2

Why the drive: The utilitarian and hedonic benefits of self..:

Morgan, Carter ; Townsend, Claudia
Current Opinion in Psychology. 46 (2022) - p. 101320 , 2022

Link: https://doi.org/10.1016/..

3

Show it or say it: how brand familiarity influences the eff..:

Morgan, Carter ; Fajardo, Tatiana M. ; Townsend, Claudia
Journal of the Academy of Marketing Science. 49 (2021) 3 - p. 566-583 , 2021

Link: https://doi.org/10.1007/..

4

Experiential product framing and its influence on the creat..:

Gallo, Iñigo ; Townsend, Claudia ; Alegre, Inés
Journal of Business Research. 98 (2019) - p. 177-190 , 2019

Link: https://doi.org/10.1016/..

5

The impact of the mere presence of social media share icons..:

Townsend, Claudia ; Neal, David T. ; Morgan, Carter
Journal of Business Research. 100 (2019) - p. 245-254 , 2019

Link: https://doi.org/10.1016/..

6

Toward an optimal donation solicitation

, In: Journal of marketing / American Marketing Association

evidence from the field of the differential influence of do...

Fajardo, Tatiana M. ; Townsend, Claudia ; Bolander, Willy. (2018) 2 - p. 142-152

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

Toward an Optimal Donation Solicitation: Evidence from the ..:

Fajardo, Tatiana M. ; Townsend, Claudia ; Bolander, Willy
Journal of Marketing. 82 (2018) 2 - p. 142-152 , 2018

Link: https://doi.org/10.1509/..

8

Buying Beauty for the Long Run: (Mis)predicting Liking of P..:

Buechel, Eva C ; Townsend, Claudia ; Fischer, Eileen.
Journal of Consumer Research. 45 (2018) 2 - p. 275-297 , 2018

Link: https://doi.org/10.1093/..

9

Buying Beauty for the Long Run: (Mis)predicting Liking of P..:

BUECHEL, EVA C. ; TOWNSEND, CLAUDIA
Journal of Consumer Research. 45 (2018) 2 - p. 275-297 , 2018

Link: https://www.jstor.org/st..

10

Toward an Optimal Donation Solicitation: Evidence from the ..:

Fajardo, Tatiana M. ; Townsend, Claudia ; Bolander, Willy
Journal of Marketing. 82 (2018) 2 - p. 142-152 , 2018

Link: https://www.jstor.org/st..

11

The Price of Beauty: Differential Effects of Design Element..:

Townsend, Claudia ; Dahl, Darren ; Moreau, Page
Journal of Consumer Research. 44 (2017) 4 - p. 794-815 , 2017

Link: https://doi.org/10.1093/..

12

The Price of Beauty: Differential Effects of Design Element..:

TOWNSEND, CLAUDIA
Journal of Consumer Research. 44 (2017) 4 - p. 794-815 , 2017

Link: https://www.jstor.org/st..

13

The space-to-product ratio effect

, In: Journal of marketing research / American Marketing Association

how interstitial space influences product aesthetic appeal,...

Sevilla, Julio ; Townsend, Claudia. (2016) 5 - p. 665-681

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

14

The Space-to-Product Ratio Effect: How Interstitial Space I..:

SEVILLA, JULIO ; TOWNSEND, CLAUDIA
Journal of Marketing Research. 53 (2016) 5 - p. 665-681 , 2016

Link: http://www.jstor.org/sta..

15

Where you say it matters: Why packages are a more believabl..:

Fajardo, Tatiana M. ; Townsend, Claudia
Journal of Consumer Psychology. 26 (2016) 3 - p. 426-434 , 2016

Link: https://www.jstor.org/st..