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Trinh, Van Giang
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1

Modeling total distribution velocity:

Hirche, Martin ; Völckner, Franziska ; Trinh, Giang.
Journal of Marketing Analytics.  , 2024
Link: https://doi.org/10.1057/..
 
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2

Brand competitiveness antecedents: The interaction effects ..:

Koshksaray, Amir Abedini ; Quach, Sara ; Trinh, Giang..
Journal of Retailing and Consumer Services.  75 (2023)  - p. 103532 , 2023
Link: https://doi.org/10.1016/..
 
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3

Valuing the contribution of ultra‐light buyers:

Hossain, Afsana ; Anesbury, Zachary William ; Driesener, Carl.
Journal of Consumer Behaviour.  23 (2023)  2 - p. 875-887 , 2023
Link: https://doi.org/10.1002/..
 
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4

How to signal product variety on pack: an investigation of ..:

Ward, Ella ; Romaniuk, Jenni ; Trinh, Giang..
International Journal of Market Research.  66 (2023)  1 - p. 46-72 , 2023
Link: https://doi.org/10.1177/..
 
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5

Finding creative drivers of advertising effectiveness with ..:

Williams, John ; Hartnett, Nicole ; Trinh, Giang
International Journal of Market Research.  65 (2022)  4 - p. 423-447 , 2022
Link: https://doi.org/10.1177/..
 
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6

Predicting future consumer purchases in grocery retailing w..:

Trinh, Giang ; Wright, Malcolm J.
Journal of Retailing and Consumer Services.  64 (2022)  - p. 102809 , 2022
Link: https://doi.org/10.1016/..
 
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7

The unbearable lightness of buying:

Dawes, John ; Graham, Charles ; Trinh, Giang.
Journal of Marketing Management.  38 (2021)  7-8 - p. 683-708 , 2021
Link: https://doi.org/10.1080/..
 
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8

Extended conditional trend analysis: Predicting triple peri..:

Trinh, Giang ; Dawes, John ; Wright, Malcolm J...
Journal of Consumer Behaviour.  21 (2021)  1 - p. 92-101 , 2021
Link: https://doi.org/10.1002/..
 
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9

Using the Dirichlet model to predict how fashion brands com..:

Chowdhury, Shamim ; Barker, Alicia ; Trinh, Giang.
Journal of Consumer Behaviour.  21 (2021)  1 - p. 63-79 , 2021
Link: https://doi.org/10.1002/..
 
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10

Honouring Gerald Goodhardt (1930–2020):

Anesbury, Zachary William ; Stocchi, Lara ; Trinh, Giang
Journal of Consumer Behaviour.  21 (2021)  1 - p. 3-6 , 2021
Link: https://doi.org/10.1002/..
 
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11

Fundamental basket size patterns and their relation to reta..:

Martin, James ; Nenycz-Thiel, Magda ; Dawes, John...
Journal of Retailing and Consumer Services.  54 (2020)  - p. 102032 , 2020
Link: https://doi.org/10.1016/..
 
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12

Examining older consumers' loyalty towards older brands in ..:

Phua, Peilin ; Kennedy, Rachel ; Trinh, Giang..
Journal of Retailing and Consumer Services.  52 (2020)  - p. 101893 , 2020
Link: https://doi.org/10.1016/..
 
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13

A Study on Attractors of Generalized Asynchronous Random Bo..:

TRINH, Van Giang ; HIRAISHI, Kunihiko
IEICE Transactions on Fundamentals of Electronics, Communications and Computer Sciences.  E103.A (2020)  8 - p. 987-994 , 2020
Link: https://doi.org/10.1587/..
 
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14

An FVS-based Approach to Attractor Detection in Asynchronou..:

Trinh, Giang Van ; Akutsu, Tatsuya ; Hiraishi, Kunihiko
IEEE/ACM Transactions on Computational Biology and Bioinformatics.  , 2020
Link: https://doi.org/10.1109/..
 
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15

A comparison of brand loyalty between on the go and take-ho..:

Trinh, Giang ; Dawes, John
Journal of Retailing and Consumer Services.  53 (2020)  - p. 101968 , 2020
Link: https://doi.org/10.1016/..
 
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