E-LIB Suche - Ergebnisse für: Trinquecoste, Jean-François

1

Is That a Sport? Conceptualization, Measurement and Consume..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Brion, Reynald ; Lunardo, Renaud ; Trinquecoste, Jean-François - p. 209-210 , 2023

Link: https://doi.org/10.1007/..

2

The Sporty Framing Effect: How Framing an Activity as Sport..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Brion, Reynald ; Lunardo, Renaud ; Trinquecoste, Jean-François - p. 79-80 , 2022

Link: https://doi.org/10.1007/..

3

An Affinity for Variety: Umbrella Brands and Buyer Behavior..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Rusu, Claudia-Roxana ; Trinquecoste, Jean-François ; Duhan, Dale F. - p. 349-350 , 2020

Link: https://doi.org/10.1007/..

4

The effect of destination type and travel period on the beh..:

Andrés Martínez, María-Encarnación ; Alfaro Navarro, José-Luis ; Trinquecoste, Jean-François
Research in Transportation Economics. 62 (2017) - p. 37-43 , 2017

Link: https://doi.org/10.1016/..

5

AIRLINE FARES: A COMPARISON BETWEEN SPANISH AND FRENCH TRAV..:

Alfaro Navarro, José-Luis ; Andrés Martínez, María-Encarnación ; Trinquecoste, Jean-François
Journal of Air Transport Studies. 7 (2016) 1 - p. 95-110 , 2016

Link: https://doi.org/10.38008..

6

The effect of the economic crisis on the behaviour of airli..:

Alfaro Navarro, José-Luis ; Andrés Martínez, María-Encarnación ; Trinquecoste, Jean-François
Journal of Air Transport Management. 47 (2015) - p. 48-53 , 2015

Link: https://doi.org/10.1016/..

7

Stratégies d'artification dans le domaine du luxe Le cas de..:

Passebois-Ducros, Juliette ; Trinquecoste, Jean-François ; Pichon, Frédéric
Décisions Marketing. , 2015

Link: https://www.jstor.org/st..

8

Eclairages sur le marketing de demain : prises de décisions..:

Salerno, Francis ; Benavent, Christophe ; Volle, Pierre...
Décisions Marketing. , 2013

Link: https://www.jstor.org/st..

9

MARKETING, STRATÉGIE ET RHÉTORIQUE:

TRINQUECOSTE, JEAN-FRANÇOIS
Décisions Marketing. , 2005

Link: https://www.jstor.org/st..

10

PORTRAIT DE L'AVANTAGE CONCURRENTIEL EN ICEBERG:

TRINQUECOSTE, JEAN-FRANÇOIS
Décisions Marketing. , 2004

Link: https://www.jstor.org/st..

11

BIBLIOGRAPHIE: L'impossible éthique des entreprises, Le mar..:

Trinquecoste, Jean-François
Recherche et Applications en Marketing (French Edition). 18 (2003) 4 - p. 102-107 , 2003

Link: https://doi.org/10.1177/..

12

Pour une clarification théorique du lien marketing-stratégi:

Trinquecoste, Jean-François
Recherche et Applications en Marketing. 14 (1999) 1 - p. 59-80 , 1999

Link: https://www.jstor.org/st..

13

Pour une clarification théorique du lien marketing-stratégi:

Trinquecoste, Jean-François
Recherche et Applications en Marketing (French Edition). 14 (1999) 1 - p. 59-80 , 1999

Link: https://doi.org/10.1177/..

14

FIDÉLISER LE CONSOMMATEUR : UN OBJECTIF MARKETING PRIORITAI..:

TRINQUECOSTE, JEAN-FRANÇOIS
Décisions Marketing. , 1996

Link: https://www.jstor.org/st..

15

Un cadre d'analyse du comportement du consommateur-chômeur:

TRINQUECOSTE, JEAN-FRANÇOIS
Recherche et Applications en Marketing. 5 (1990) 2 - p. 65-87 , 1990

Link: https://www.jstor.org/st..